With Spring now officially here, it means we’ve entered the peak of the selling season. More homes are hitting the market every day, so to make sure you’re getting the right exposure, you need to do all you can to make your listing stand out. Here are some tips to help you do that:
While buyers will always want to do a detailed inspection, it’s hard to bear the power of a good first impression. This is why it’s so important to take the time to present your home in the best light possible. The goal is to make people feel warm and welcome when they come to visit the property so that they can begin to imagine it as their home, something that will increase interest and encourage them to make an offer.
Nail the Photo Shoot
Photos are obviously an important part of any listing. But you can’t get away with just any old photos. You need to make sure they cast your home in the right light. When a professional photographer comes to take photos, let them rearrange furniture, bring in flowers, or declutter certain parts of the home to help present it at its best. Of course, make sure you get permission from the vendor before you touch their stuff.
Aerial footage is a great way to help show off to buyers the location of the home relative to nearby hotspots and amenities. And with drones being so common now, this can be an exciting way to show off your home and make it clear to people what they’re getting into if they buy it.
Favour Local Knowledge
Most property listings will mention the local school zone or other local features, but all too often an agent will do this when they don’t even know the local bus routes. Make sure to spend the needed time acquiring the right local knowledge, and then make this clear on the listing to appeal to buyers in the area.
Upgrade Your Advertising
Everyone is advertising, so to stand out in the crowd, you need to go a bit further. Upgrading your advertisements is a great way to get people to notice. Even little things, such as a bigger photo window or larger font can go a long way in catching someone’s eye and getting them interested about your property.
Step Up Your Social Media Game
Social media allows for such targeted marketing that you’d be really missing out if you weren’t using this tool. It’s the digital equivalent of word-of-mouth marketing, so be sure to include it in your strategy.
Connect with Advocates and Your Database
Doing all of these things to keep your property appealing is only half the battle. You need to be ready to move at any moment. Make sure your database is always up-to-date so that you can connect buyers with properties when the timing is right. This might also mean keeping a relationship with the buyer’s agent. Doing things like this will not only make your property stand out, but it will help you make a faster sale.