How to Advertise on Facebook

Facebook has over 2 billion users, and this is one of the main reasons it is such a giant in the world of marketing and advertising. However, Facebook’s ever-changing algorithm makes it difficult to continuously connect with fans in an organic way.

As a result, advertising with Facebook itself has become one of the most effective ways to take advantage of the audience access this mega social media platform offers.

But advertising on Facebook can be complicated. And the most difficult part is often choosing which type of ad to run. To help you, here’s a list of the different types of ads you can buy from Facebook. Knowing more about what’s out there will make it easier for you to choose the right one for your objective.

Photo and Video Ads

These simple ads pop up on people’s newsfeeds and can quickly communicate something to your target audience. They are a great chance to show your product in action, or to demonstrate to people why your product is something they must have.

Carousel Ads

These ads show up to 10 photos or videos, making them a great way to highlight the different uses or variations of your products.

Slideshow Ads

You can make a slideshow out of a collection of photos, which creates a simple but captivating ad that can be quite successful in reaching your target audience.

Collection Ads

These are offered only to mobile users, and they allow you to showcase one or more products that people can buy. These ads allow people to make purchases without even having to leave Facebook.

Instant Experience Ads

This is a full-screen ad that loads 15 times faster than a mobile website out of Facebook. It’s designed to showcase one product and encourage people to make a purchase while they are inside Facebook.

Lead Ads

Only designed for mobile devices, these ads are made to make it easy for people to give you their contact information. As a result, they’re perfect for collecting emails for your newsletter subscribers list, or for signing someone up for a free trial of your product, making them a great option for generating new sales leads.

Dynamic Ads

These ads respond to a person’s web activity, which helps you target those who may be interested in what you offer. For example, if someone visits your site but doesn’t buy anything, or if someone puts something in their cart but then cancels it, this will trigger a dynamic ad to show up on their feed, giving you another chance at making the sale.

Messenger Ads

These allow you to connect with people on the popular Messenger app, which is used by over 1 billion people per day. And they’re simple to make. When creating the ad, just choose Messenger as a desired placement.

So there you have it: all the different Facebook ads you can use to help promote your brand and products. Consider what you hope to get from the campaign, and then choose the combination of formats that will help make it a success.