Video has become one of the most widely used ways of communicating. And this is sure to continue in the future. When it comes to the real estate market, real estate agents can use video to help them boost their business. Facebook Live is just one of many video platforms that can help you succeed, and all you need is a smartphone and the latest version of Facebook to use it.
Here are some of the ways you can use Facebook Live in real estate marketing:
#1 Host a Live Open House
Open houses are useful ways for you to show off a property you are listing to interested parties. And by extending your open house to Facebook Live, you can reach a much larger audience, helping to increase your chances of making a sale. Make sure to invite those who view the property over the internet to come check it out in person, and also be sure to promote your event on other social media platforms. This will help encourage maximum participation.
#2 Virtual Showings
If you find someone interested in your property, you need to do all you can to get them to go see it. But some people are just too busy to be able to go see a property. Facebook Live allows you to do a virtual showing with these people that acts almost as a private tour.
#3 Provide Helpful Information
Any information you can provide to buyers is going to help you. It’s a great chance to establish yourself as an authority, which will draw people towards you when the time comes for them to buy or sell a property.
#4 Provide a Tour of the Neighbourhood
The area in which a property is located is almost as important as the property itself. However, it can be hard for someone to learn about the area when they’re visiting a property for the first time. With Facebook Live, you can drive around the neighbourhood and show people some of its more exciting features.
#5 Take Viewers on an Inspection
Most likely you have an inspector you refer people too, but it might be a good idea to tag along on an inspection and record it for your viewers. This will help people get familiar with the process and answer any questions they may have, further strengthening your position as a trusted authority and source of information.
#6 Host Q&A Sessions
Spend some time thinking about the questions buyers and sellers often ask and then create a video session around them. Spending some time clarifying some of the most common issues people can be very useful and help you establish yourself as a trusted source of information.
#7 A Day in the Life
Offering a sneak peek into what it’s like to be a real estate agent might not sound like the most exciting thing ever, but it’s a great way to make yourself more approachable and to build rapport with both current and future clients.
Facebook Live has opened the door for real estate agents to expand their marketing efforts. Consider giving it a shot to see how it can transform your business.