How to Prepare Your Social Media for the Holiday Season

Christmas is nearly here! And if you haven’t started planning your social media for the office break, now is definitely the time to get started.

Just because you’re not going to be in the office, it doesn’t mean your followers aren’t still going to be online, eager to digest content from their favourite brands. So, if you’re not posting whilst they’re online, you’re missing out on valuable leads.

Okay, so What Can I do to Prepare my Social Media for Christmas?

Great question. Read on to pick up a couple of quick tips to help you get your social presence under wraps this December.

1) Don’t Neglect Your Content Calendar

Note – if you don’t already have a content calendar, you need to create one. You’ll need to include the types of content you’ll post during the festive season, as well as which days you’ll be posting. Social media, by name, is a social platform, so as a rule of thumb, make sure 80% of your content adds value to your readers and 20% is promotional.

2) Leave Plenty of Time to Create Content

Christmas dinner in one hand. Laptop in the other. It’s not ideal, is it? If there’s one thing you need to do, it’s create all of your content in advance. It might seem like a chore to start with, but when posting day comes, you’ll be glad you got it out of the way.

3) Schedule Your Content

You don’t want to be logging onto your various social platforms at specific times each day to post your content. It might be easy to do whilst in the office, but when you’re on your break, you want it to be done for you.

Facebook have a built-in scheduling feature. Otherwise, tools like Buffer offer a free-forever content scheduling service guaranteed to save you hours.

How to Get Your Social Channels in the Festive Spirit

Don’t worry – it’s understandable for you to be stuck for ideas on how to make your content Christmassy and exciting. Here are some ideas:

1) Create a Festive Cover Photo

What better way to get your audience in the holiday spirit than by greeting your page visitors with a festive cover photo? You can use this as a place to promote any Christmas offers you have and to add a call to action.

2) Market a Special Seasonal offer

This can be pushed out on all of your social media channels (with content tailored to each, of course) and also via a specific email blast.

3) Send out Season’s Greetings!

It’s the season to be jolly – why not share a little festive cheer by sending out holiday wishes to your followers?

Christmas is one of the biggest times of the year for businesses around the world, and real estate doesn’t have to be any different. By posting content regularly during the holiday season, you’ll make sure you don’t miss out on any leads.