The New Web

For most real estate agents, the logical use for a website is as a place to put all of your listings. But it turns out people will use your website more to learn about you than your listings. Buyers use online portals to find out about properties, so you need to adapt your website strategy.

In general, your website should be considered an extension of you. Some 70-80 per cent of people will research your business before picking up the phone to call you. And you only get one shot at a first impression, so if your website isn’t right, then just think of all the people you’re not getting to talk to.

Here are four things you can do to help boost your business using your website.

Get and Use Client Testimonials

This is going to be the most important part of your website. Testimonials help you build credibility, and they also create a human connection, giving visitors a clear idea as to what they can expect from your business. Some research indicates that online reviews can influence as much as 90 per cent of a person’s decision, as compared to other forms of marketing.

Every time you help a client sell a home, you should ask the following:

  • Why did you choose me?
  • What did I do best during the sale process?
  • Would you recommend my business to others?

Then once you get the answers, make sure to post them to your site so that others can see them when they decide to research you as an agent.

Update Static Content

Make sure you’re updating the permanent content on your site at least every couple of months. This helps make sure the site accurately reflects your agency. Some things to look for are:

  • agent profiles and recent achievements
  • information about market trends
  • a relevant and recent welcome message

Typically, this content is added at the end of a site building project, but even if it is, this shouldn’t mean that it’s less important.

Make a Content Schedule

Great content is what gets people looking at your site and it’s what keeps them coming back. And content that is fresh, relevant and timely is one of the most important factors when Google is considering your site for rankings on their search results pages. However, coming up with good content on a regular basis requires some planning and strategy. Create a content calendar so that you can proceed forward with a plan and make your content work to promote your agency.

Start Now

Or yesterday. You may be doing okay right now, but don’t get too comfortable. There is a new generation of homeowners that are about to rush your business, so you need to do everything you can to be prepared.

Millennials are buying homes right now, but soon they’ll be selling, so it’s smart to start positioning yourself to be a resource for this demographic, who will likely bring you lots of business in the not-so-distant future.