The calendar has turned over to 2019, and you’re ready to get back to work and push your business to the next level. However, as we all know, running a business is no small task. It takes up a lot of our time, and it pulls us in many different directions.
Deciding where to spend your time can be the hardest part of running a business. But one thing is for certain: you should be spending time on marketing. How much time will depend on your business, but it needs to be one of your core priorities.
Marketing is what will help you bring in new business and keep growing. However, knowing exactly how to approach your business’ marketing is no small task, so we’ve compiled some tips to help you.
Make a Commitment
The first thing you need to do in 2019 to improve your marketing is to commit to it. Marketing can’t be a part-time thing. Instead, it needs to be something you’re dedicate to.
A good way to do this is to set time aside for strategy and also for content creation. Often times it’s smart to do it in the beginning of the week. You can plan out your posts and other content, and then you can spend a few hours curating it. Then, when you’re done, you’re all set for the week and can move onto other things.
You’ll also want to commit to your core channels. There are a lot of different ways to reach customers, but only a few are likely to work really well. As a result, it’s smart to dedicate your time to these channels, as they are likely to produce the best returns.
We live in a world of social media. This much we know for sure. However, beyond that things get a bit murky. Deciding what works is rather difficult, and you can easily throw away a bunch of money without getting a lot in return.
To help you make the most of your social media efforts, consider the following:
- Video is often going to be your best bet. Most platforms now support embedded videos, and these are a great way to stand out and catch people’s attention as they scroll through their crowded feeds.
- Boosting content that is performing well is a great way to be more effective. You never know exactly which content is going to stand out, so when you see something doing well, it’s important to capitalise on it.
While social media is taking the world by storm, don’t forget about email. It’s still a rather effective way to reach your target audience.
The first thing you’ll want to do is set up a pop-up subscription box to encourage people to sign up to your email list when they visit your site.
Next, make sure you’re using some sort of email automation. This will allow you to send targeted emails based on user activity, and you can also send effective follow-up content to make sure you don’t let any leads slip away.
Marketing is far from an exact science, but if you keep these tips in mind you should be able to improve over the coming year.