Some Tips for Writing an Engaging and Persuasive “About Us” Page

Since every website has one, it’s easy to think that no one is reading your “About Us” page. But this simply isn’t true. In fact, over half of the people that land on your site will head to this page first.

For sellers, this is a chance to see how professional of an organisation you have. For example, if you have spelling and grammar errors in your “About Us” page, then most people will turn away from you. Writing a huge description explaining the journey your agency has taken up until today will be equally off-putting.

All of these requirements can make it seem like writing a good “About Us” page is difficult. But it’s not, especially if you follow these tips:

Mix in Some of Your Personality

There has to be something unique about you and the agents that work with or for you, a unifying characteristic that makes you special. If you’re not sure what it is, then you need to spend some time figuring out what it is so that you can make it come through on your “About Us” page.

Overall, there are a couple of different ways you can do this, the most important being the words you choose. Think about what kind of personality you want to convey, and then think about some words you associate with this personality.

Another thing to consider is the format in which you present this information. Words are always good, but there might be other things you want to include to portray who you are, such as imaged or videos.

Don’t be afraid of being different. In fact, that’s exactly what you should be striving to be!

Choose the Right Voice

It’s important you convey this information in the right voice. In general, voice is a complex thing that takes most writers years to perfect. However, for you, it doesn’t need to be that complicated.

The first thing you should decide is which point of view you want to use: first, second or third. Here’s a breakdown of the differences between each one:

  • First person (I, our, we): this helps establish trust, for it makes it seem like you are speaking intimately with your readers.
  • Second person (you): this is good for engaging readers in a conversation, which can make your writing come off more casual and approachable
  • Third person (he, she, it, they): the main reason to write in this style is to try and project an image of professionalism and expertise but be aware because it can often come off as impersonal.

Be Brief

Lots of people may visit your “About Us” page, but not many are going to want to stick around and read a novel. Work to convey the relevant information in as few words as possible, as this will ensure maximum impact.

Focus on Results

While people want to learn who you are, they also want to know what you’ve done. Make sure to make this clear when introducing yourself.

However, be careful not to oversell. People don’t want to feel as though they’re being pushed. Instead, they want to know more about you and how you can help them

In conclusion, a good “About Us” page is going to go a long way towards drawing people in, so make sure to do it right by following the tips we’ve outlined above.