Facebook algorithm and ranking changes got you down? After Facebook’s late-2018 announcement of their plans to give branded business content the back seat, it’s no surprise.
But if you’re feeling the heat, don’t worry – here are 5 ways to get you and your real estate business ahead of the curve.
1) Invest in Video Content – Right Now
Not next quarter, not next year – if you want to get the edge on your competitors, you need to start incorporating video content into your social strategy.
Facebook have stated that video content gets higher engagement than other forms of content on their platform. It’s a great way to keep your followers interested and spark conversations about you and what your brand is doing, so why not give it a go?
2) Start Discussions
If you’re not sure what to do, starting a relevant, interesting discussion is never a bad way to go.
Facebook has come down hard on posts that are clearly baiting engagement (asking for likes and shares), automatically marking them as spam and reducing the amount we see on our news feeds.
This comes in many different forms and could be as simple as asking your fans what type of property they’d prefer to live in.
3) Get Your Employees Involved
The key to unlocking Facebook marketing success has always been right under your nose – it’s your employees.
Today, employee advocacy has never been more relevant. Encouraging your team to share your content to their own friends and family can work wonders for your engagement, with statistics showing that an individual is 16x more likely to read a post shared by a friend or family member than they are from a brand.
4) Cut Down on Links, Amp up on Photos & Tags
It shouldn’t come as a surprise that Facebook prefers businesses who keep content on their platform as opposed to those who use outbound links.
Understandably, it’s probably not practical to completely remove links from your Facebook strategy. However, that doesn’t mean you can’t drastically cut down on the amount of them that you use. Keep your feed fresh by mixing up the types of content you use, and if you’re going to post outbound links, have them accompanied by visual content to keep your engagement rates up.
5) Keep it Fresh and Unique
When you’re expected to be posting on Facebook every day, it’s understandable that you could well run out of content pretty quickly.
For many brands, this ends up with them repeating themselves and reposting the same content over and over again. So, what can you do?
To start with, why not consider creating different descriptions for your posts so you can introduce them to your audience from a different angle each time.
Next is repurposing content. Instead of reposting a high-performing post, take a look at it and find out how else you can make use of it. For example, a 5-step how-to blog post could be turned into an infographic or a bitesize video.