We need to stop thinking about video marketing as “the next best thing.” Instead, we need to embrace it as an effective tool for interacting with our audience that we can start using right now. This is because it is one of the most effective and efficient ways of growing your brand.
This is especially true in the world of real estate where most people are using video at some point in their journey from being a buyer to an owner. But, as with anything, to be successful using video you need to have the right strategy. You can’t just start loading up videos and expect to get results. You need the right approach, and we’re going to discuss some of the elements of that approach to help you make use of this powerful tool.
Focus on Social Media
Where people come into contact with your videos will have a big impact on how successful your strategy is. The idea is to strike a balance between something that’s visually appealing, on-brand, and also eye-catching. Short, informative videos tend to work well, and if you load them right up into Facebook, then they will start playing as soon as someone scrolls past it in their feed, increasing the chances they stop to watch.
Another good thing to do is update your Instagram Story. This allows you to post short, 15-second videos that can become instant hits when done well.
Determine Who You Are
For any video marketing campaign to work, you need to be clear about the messages you are sending. More specifically, you need to understand how your videos are going to impact your brand. Ask yourself: what do you want people to know about you as a result of watching your video?
You probably want them to see you’re knowledgeable and professional, but what else? What are some of the other things that make you unique that you’d like to share with current and potential customers? Make sure that have answers to these questions before you start posting videos so that your content can be more effective.
Become an Authority
One of the things video can do is help you come off more authoritative. We live in a visual world, and we all know how quick we are to judge something that looks unprofessional or sloppy, such as a blog post that’s clearly just been thrown together.
A well-made video can be a great way for you to not only showcase who you are but also establish yourself as an authority, something that will help present you in a better light and improve your chances of winning new clients. Offering tips and tricks and other pieces of advice based on your experience is a great way to use video to become an authority. Plus, people loving learning about new hacks and ways of doing things, so producing this type of content should help you boost your exposure.