With the property market being relatively slow at the moment, success depends on your ability to do something different to catch buyers’ attention. Below are some of the things other agents are doing that are out of the ordinary but that are making it possible for them to sell despite a subdued market.
Stories are a powerful way to catch people’s attention. They make it easier for people to relate to something, and if you apply this logic to your property, you can be quite successful in selling no matter the market.
However, for this tactic to work, you need to have a good idea of what your market is and what they seek from a property. For example, if you are looking to sell a property that is well-suited for a young couple in their 20s or 30s, then a good way to get people’s attention is to show them via a professionally produced video of what a “day in the life” of that property might look like.
Consider hiring some professionals to come in and pose as your ideal couple. They could spend some time in the local neighbourhood and then pose in the home as if it were their own. This allows prospective buyers to see themselves in the property, and this will make it easier for you to sell the property at or above its value.
At first glance, using social media to sell property might not seem like an out-of-the-box idea. However, if you use it a different way, you can stand out more easily and catch people’s eye. One of the ways you can do this is to engage people on social media.
You should also do your best to make use of video. Nearly all social media platforms allow you to post videos, and this gives you the opportunity to present your property in a new light, which can drive up interest and ultimately lead to offers above what the price guide says the home is worth.
Everyone loves free food, and while offering it at open homes is nothing new, building an open home around food, or, even better, drinks, is a great way to generate interest for your property. For example, something that is becoming ever more popular is holding wine and cheese events as open homes. These types of things take the pressure off an open home, allowing people to open up more, which can lead to more offers and better sale prices for your property.
These are just a few examples of different things you can do to generate interest for your properties, but there are many more out there. The important thing is to stop thinking of yourself as just a real estate agent. Instead, consider yourself a marketer and start thinking of new ways that you can attract people to the properties you are listing.