As a real estate agent, it does not take much to convince you that you need to have a high-performing real estate website if you want to get ahead of your competition.
With the rapidly growing demand for online visibility of basically every type of business which is also compounded by the need to do so during the Coronavirus pandemic, not having your website can be bad for your business.
How do I get to have a great website?
While starting up with a website can be simple, maintaining it and ensuring that it performs optimally to bring in the business can be very challenging and difficult, especially for the inexperienced.
If you’re asking how you can have an amazing real estate website, you are not alone.
Others have done it, so can you!
If there are amazing real estate websites out there that continue to rock day in and day out, then there’s no reason why you cannot have one for yourself.
Here are some of the best practices how you can start having your own amazing and future-proof website so you can continue to thrive in your real estate business.
Develop a customer journey plan
It all begins with planning and making your game plan so you know what your targets are and what you need to do.
You can start by identifying your customers’ and your business’ journey. Always remember that for your business to stay relevant and useful is when you offer a solution that is commonly encountered in people’s real estate journeys.
Focus on every possible customer journey from discovery to closing a deal and making each interaction count. Take note that every touchpoint throughout the process is an opportunity to build a strong relationship and encourage them to subscribe or purchase your products.
Make sure that your website reflects your brand in each step of that customer journey and strengthen your professional relationships throughout.
Make it simple and sweet
A person, according to studies, can generally judge another person’s trustworthiness at an average time of seven seconds and when it comes to websites, it drops down significantly to 1/50th of a second.
Just imagine how that benchmark makes you more nervous about how your website should look like and cram all your essential details and information to make it fit inside that timeframe.
But many have succeeded in going around that, such as the Google and Apple brands- successful ones that showcase the simplicity of their designs and minimalistic approach to websites that do not have all the pageantry and pomp of complex and distracting graphic designs.
They’re simple yet dramatic, symbolic, and relevant. Give it a try.
Dynamic compatibility
You’re sitting in front of your computer and telling yourself that you have amazing content and layout ready to be published. But wait, have you considered checking if your layout and design are compatible with mobile devices?
Aside from that, while your blog post may seem effective on your website, you can get additional engagement when you integrate and replicate your campaigns in other channels such as social media, email, and messenger marketing.
Take advantage of online resources to help you track your performance metrics such as engagement, reach, and other metric indicators to gauge your online performance.
Use simple codes
To stay on top of updates and other important changes to your online environment, it would be wise and practical to use the simplest of codes as possible. This will help you stay future-proof so you can make changes and quickly adapt.
While having an overcomplicated codebase may give you the freedom and creativity to maximise your graphic and technical capabilities, the rapid changes in technology can become a struggle should you need to quickly adapt to the changing needs of customers and audiences.
Do not compromise security and make it easily accessible
It is critical to keep information thoroughly encrypted so it gets sent securely to the right recipient, as well as an SSL certificate configured in your website to establish trust and confidence from your online community.
It is important to note that they can rest assured their financial and personal details are safe and secure.
Also, making your website searchable is critical with the millions of websites that can be similar to yours. Do not neglect SEO for your site.
If you are inexperienced in SEO or may have difficulty doing it, it may be worth your money to hire SEO services from reliable and trustworthy specialists who can do it for you.
Always rely on data and business intelligence
We are living in an outcomes-based world nowadays and it would be wise to make sure that your decisions must always be based on data and business intelligence. Analytics is important for any business as it helps you identify your business’ strengths and areas for improvement to help you plan and implement new strategies for your real estate business.
Website speed is critical
With the short attention span of people nowadays, it would be wise to make sure that your web pages load easily both on desktops and mobile devices. All the more critical is website speed for mobile devices where quick swiping and flicking of pages run at breakneck speeds.
A fast website will benefit from increasing search rankings since search algorithms factor in load time which promotes the delivery of a good experience among users. Websites that take more than two seconds to load can be counter-productive for your website.