Whether you are running a small business or an enterprise your online presence is a critical marketing aspect that you need to seriously consider especially when you want to generate leads and win customers.
From social media, email, content, and just about any inbound marketing process you use, you cannot expect to achieve optimal gains if you do not have an attractive and functional website to enhance your lead generation campaigns.
The main goal of lead generation is simple- to attract people to become customers and the best way to do that is to provide a medium or channel for them to have access to your services or products and what you have to offer.
Not all the same
While the aim of lead generation is generally the same, the processes that are involved are not uniform, mainly because numerous approaches apply for different niches.
For instance, there’s a significant difference between lead generation processes for products and services where a certain process may not be appropriate for the other.
Nonetheless, it is all about identifying your target market and how you can make use of your marketing tools and resources to help you develop your strategies because without it, you could end up having a non-performing website.
Here are some practical lead generation tips that you can use to boost your marketing campaigns;
Use templates sparingly
While templates such as those found in WordPress and other webpage design sites can be very convenient tools to help jumpstart your marketing campaigns, using too much of it can be boring for some customers, even seem unprofessional for many.
When this happens, your audience gets the impression that there’s no personal touch in your marketing efforts by using a cookie-cutter approach to your campaigns and cause you to lose trustworthiness and credibility.
What you should be focusing on is developing your campaigns by customising them to adapt to your business and how it complements your brand.
Be consistent
You must maintain consistency throughout your site design which can significantly help in improving your site’s conversion rate.
Avoid using different or unique designs for each page as it can send the wrong signals to your audience and be counter-productive for your website.
Instead of designing individualised pages, make sure that each of the pages represents a vital element for your whole unit. This helps in communicating your brand message and a more professional website that will attract your target audience effectively.
Always remember to integrate your contact information
Make it a point to always integrate your contact information and make it easily accessible to your audience.
It may seem redundant, but providing quick access to that call to action (CTA) in each of your web pages is a way to make it highly functional and be available when people decide to take action.
Just make sure to not make your contact links too obtrusive such as paling it at the footer of your pages or place it in a small bar right above your main navigation buttons to avoid distracting your readers.
Incorporate forms in high-traffic pages
Just like your contact details, set up a link to open up a form for the audience to fill out. You might be surprised to find out that based on recent studies there is a significant increase in customers initiating online business relationships.
By allowing people to fill out your forms and giving them the space to write down their queries or concerns can help you directly communicate with them without having to go through the discovery process of asking them how they are, what they want, and how you can be able to help them with their issues and concerns.
Use visual content to your advantage whenever possible
Always take everything in moderation, which also applies to web pages in terms of videos and images. For real estate websites, it wouldn’t hurt to have high-quality images or videos of your property listings.
Imagine the time and effort you save for your potential customers by using images and videos to provide them with an immersive tour of your listings and help them decide without spending too much time contemplating on it because they have seen what they wanted.
Strengthen your credibility
It is always meaningful to gain social proof for your real estate business by leveraging testimonials and case studies to help convince your audience to accept and engage with your brand.
Case studies and testimonials are ways for your readers to validate your claims, os having them available for them to see can help in their decision-making process.
Be smart with white spaces
White spaces serve a great purpose for your website, especially when you need your readers to focus on key points and areas within your page.
Having a cluttered page can be too overwhelming, so make good use of these white areas to serve as a breather and double as a focal element to help direct their attention to your CTA’s and other tools.
Pay attention to your sales copy
Other than the visual graphics and elements in your webpage, your content and sales copy also play key roles in fine0tuning your page to generate leads.
Make sure that your sales copy is eye-catching, enticing, interesting, and compelling, otherwise, you end up getting a non-performing website.
If you feel like using pre-made writing forms, make sure that you choose those that are appropriate for your marketing strategies and hits closer to home with your audience.
You can also customize your copy by using powerful action words throughout your content materials and use it with an active tone so that you illicit action from your audience.