Foreign investment in real estate in Canberra is expected to increase as the city becomes more and more appealing to overseas buyers, according to a report released last year. Increased foreign interest in ACT homes, in particular, is also expected to change how property is marketed to potential buyers.
Market Interest Shifting in Overseas Buyers
The territory is attracting buyers who were previously interested in the more expensive markets in Sydney and Melbourne. This increased overseas interest is prompting real estate agents to investigate 3D technologies to enable virtual inspections of top-end properties from afar.
Digital Real Estate Marketing of the Future
3D technology allows buyers to inspect a home online from overseas or interstate, as if they were inspecting the property in person. The technology used to create a 3D virtual inspection scans the property and allows the viewer to walk through the house and accurately assess the layout and the space. It’s more in depth and precise than a video virtual tour.
While beneficial to overseas buyers, 3D virtual open inspections are typically more cost-effective and time-efficient for high-end properties in premier locations. It’s definitely a digital marketing application for the future, and is an excellent idea if you have a luxury property you want to market to wealthy overseas buyers.
Scann3d is a Melbourne-based company that has experience creating these digital models using 3D visualisation techniques. Depending on the size, it typically takes 1.5 – 2 hours to scan an entire property. The virtual inspection is then sent to the real estate agent via a link that can be implemented on a website or shared via the web or mobile.
So, what do you think? Do you have a luxury property for sale that could benefit from this type of marketing?