When it comes to success in business, branding and marketing are two different concepts that when leveraged well, can be very powerful tools to give you that edge over your competition.
While branding and marketing are distinct from one another and established separately, but when integrated into your real estate business they will complement each other to help you get the results you need.
Branding
Branding is best described as “YOU.” It is the projection of your personality, values, name, visual characteristics, and everything that helps people identify you.
It is what distinguishes your business in the market to help build your reputation and make people get in touch with you especially when they have need of your specialties or business.
People often make the mistake of believing that a brand is just the logo of the business. However, there’s more to branding than just a graphic image rather it is your overall image that allows people to recognise you and your business.
To create an effective brand, you need to understand the key elements that allow people to establish it such as personality, guidelines, values, tone of voice, colour schemes, business culture, photography, font styles, representation, symbols, design, etc.
These are some of the few elements that help establish your brand and allow you to stand out, be recognised, and sets you apart.
Therefore, it is crucial to create the right brand to show to your customers especially on what you stand for and what you don’t.
Marketing
Marketing is a form of persuasive communication that helps get your brand out to the public and showcase what you have to offer.
People often get intimidated by the concept of marketing. However, it is something that can be done well and easily with the right mindset and strategies for your real estate business.
Marketing is an essential aspect of the growth of a business, especially if you need to have your business advertised and made known so you can close deals and sell your listings.
There are four P’s that stand at the core of any marketing mix which are
- Product – The commodity or service you are selling.
- Price- The cost of the product or service you are representing
- Place- The location of the product
- Promotion- The means of how you make it known to your customers or clients.
Using the four P’s into your marketing campaign strategy will help communicate your message to your audience and it becomes one that clearly resonates with them.
It is about making the connection through several mediums such as social media, your real estate website, advertisements, emails, newsletters, etc.
How both work together
Branding and marketing work together only when it is planned carefully, executed properly, and sustained over time.
Since branding is your long-term investment that keeps your customers happy and engaged to become loyal clients, marketing helps keep providing the medium to which your brand is delivered to your audience.
It is also crucial that you listen and understand what your customers’ needs are and what they are asking for, so you can provide them with the answers and solutions that will make them come back to you for more.
This is how branding and marketing work for you. Like any business pillar, it should never be rushed but must be carefully planned, implemented, and revised, if needed, as long as it meets the demands of your market and makes you relevant to your customers and clients.