In the real estate business, winning clients is only part of the battle. As a real estate agent, it’s vital to keep your word that your clients can get the best outcome of their choice to entrust you with their real estate matters.
This includes creating listings and campaigning to get it sold or bought and your client is aware that to deliver on our promise, you need to be present across all available online channels such as social and mass media.
Why marketing and promotional campaigns are essential
It’s no surprise that in this age of Coronavirus disruption, there are still those who are dedicated to traditional marketing processes and having a hard time adapting to the new market environment.
They have probably heard or are aware of social marketing, but fail to comprehend how the return of investment is realised or understand how it could benefit them.
Nonetheless, it is up to you to make sure that you prove yourself worthy as a reliable real estate agent and creating listings that go viral is one thing that will impress clients and naysayers alike.
Viral listings can spell the difference between the failure and success of your online marketing campaign.
Tips to create viral listings
With the competitive real estate market, you might think it difficult to imagine how your listing could stand out from the rest, but you might be surprised to know that it can do as expected as long as you know what to do and develop a strategy to make it work.
Images
A lot of agents are often too preoccupied and neglect some of the minute yet critical elements that make their marketing campaigns work better and exceed their expectations- one of them is the use of strong visuals.
Make no mistake, but photographs- especially good quality ones- can generate a quick and resounding impact better than written content making it a very potent call to action (CTA).
As a rule of thumb, it is ideal to have large, compelling, and clear listing photographs because it gives your clients and readers an impactful visual perspective of the property listings rather than read through text descriptions.
Remember, it is easier to make people see what you want to highlight in your listings rather than making them scroll through a web page to read a description.
Stress a compelling point
You might be surprised that most people buy a house based on emotions as much as fact, simply because people are more inclined to make a decision when they feel that “vibe” making it their perfect choice.
What that said, real estate agents need to leverage on creating a “dream” listing to appeal to consumers.
Let’s face it, people are more attracted to the prospect of finding a “perfect” home and would not hesitate to go out of their budget in some cases just to find the one that’s best for them.
Make a compelling argument about your listing by showcasing how your property will fix their real estate problems. Identify and discuss compelling factors that will focus on the property’s importance and also highlight the home’s unique points.
Posts such as listings tend to go viral when people find something interesting and worth talking about.
Social network
Take advantage of your social network, albeit in a not so obvious manner. There’s no better way than to have your network share your listings to those they know who may be interested in one, most especially when you have a good offer to anyone out there who may be interested.
For instance, you can post a good quality photo from your listings and highlight the best parts of the house and throw in a question like “Would you want to live in this house?”
You can also take it a bit further and mention that you are helping out a friend and ask to share the post or picture to “anyone they know” who may be interested.
Make your listings more “social”
Develop a promotional campaign from start to finish, by regularly tweeting home features one at a time or posting on Facebook updates on community events that will take your listings to the next level by showcasing the locale to make the property more interesting and enticing.
Provide regular updates regarding the listing to make it more “socially present” and active on social media. Not only will it excite vendors, but will also make the listing exciting to potential buyers and your social community as well.
Make use of hashtags (#) to indicate searchability and online presence for focus keywords so that your posts and images appear on search queries.
Also, add the element of kindness and value to your posts. Having a story makes it more appealing and provide an emotional element to your listing.