These days, clients expect you to have a website. In fact, your agent website is your personalised storefront and online business card—it’s how people first meet and greet you. A customised real estate agent website or real estate agent blog puts the spotlight on you and your offerings.
Most potential clients will ‘Google’ you and scan through the search results page. If your online reputation doesn’t impress them—or if they don’t find what they’re looking for—chances are they won’t even bother to contact you.
Creating a personalised real estate agent website helps give you a competitive edge.
An expertly designed and user-friendly website that helps increase your leads should include the following:
- A welcoming profile picture that is up-to-date
- An about page or bio that includes detailed information about your experience and a glimpse into who you are
- A regularly updated blog
- Your latest property listings
- Success stories and examples
- Client testimonials
- Your industry awards, accolades, or achievements
- A mobile-friendly and user-friendly interface
- Links to your social media profiles
- Contact details or a form fill that helps viewers get in touch with you
Now that you know what you should include, let’s take a look at 5 specific reasons why you should create your own real estate agent website.
5 Reasons You Should Create Your Own Real Estate Agent Website
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It Differentiates You From the Crowd and Online Clutter
In the real estate industry, it’s common for agents to have out-of-date contact information or out-of-date property listings online. It’s also common for agent details and profiles to be listed among a much larger list of agents on an agency website, which makes it difficult for you to stand out.
Creating your own website shows that you’re digitally savvy (which is important to buyers and sellers) and that you go the extra mile. It helps you stand out and create your own online brand or reputation.
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It Boosts Search Engine Results
Creating your own real estate agent website gives you the opportunity to completely optimise your website for search engines and target local search terms. This will help your rankings in Google search results and help leads discover you.
Consistently upload regular content on your website that includes keywords, such as:
- {Your area} real estate agents
- Best real estate agents in {your area}
- {Your area} homes for sale or apartments for sale
- Average house price in {your area}
It’s good to spend some time on your keyword research to determine what your target audience is searching for. The more you target the keywords they’re using, the more apt they are to discover you and your services.
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Strengthen Credibility and Increase Your Expert Status
By blogging and sharing information that your readers find helpful and informative, you strengthen your credibility and increase your expert status. When you share tips for buying and selling a home, market updates, local real estate information, and add value, you cement yourself as an industry leader, which draws people to you and your services.
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Build Your Personal Brand
When you create your own website, you also begin to build your personal brand and find your brand voice. Your website is a platform you own, and it’s a place where you convey a unique message.
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Additional Advertising Space
Your website is one more place you can advertise properties for sale. If you attract a large audience regularly through blogging, you can highlight this as an additional benefit to sellers. The more people you reach, the more people will see your properties for sale, and the more people that see your properties, the higher the likelihood that your sellers will achieve the best possible selling price.
Creating your own real estate agent website can be done easily and cost-effectively. iDashboard creates professional, user-friendly, and mobile-friendly websites for real estate agents. We also create real estate agent blogs and microsites. Read more about our websites here or contact us for more information.