November 2016 - iDashboard Blog

4 Real Estate Blogging Tips

Blogging is a big part of online social media these days, and it should be on your radar if you’re in the real estate game. It’s a great tool for increasing your exposure as a company, but it allows you to build a reputation for yourself as a reliable source of information.

Sometimes we all get writer’s block and struggle to come up with new ideas – it’s just one of our flaws as humans. In this article, we’ll cover 4 top tips for blogging in the real estate sphere. These tips should help you to get to grips with writing about your industry and market trends, whilst keeping it light-hearted for the reader.

Talk of the town

As a real estate agent, you should be the expert of your area. To convey this to your readers you might want to think about several factors from architecture to crime, history to environment and local shops to day care facilities.

Perhaps you should think about telling it in the form of a story that encompasses these neighbourhood attributes. Working in information about the local job market and school ratings is always a win, as this information entices potential buyers to do a little research themselves.

Don’t forget that you want to encourage buyers to use your services, so you want to inspire with confidence through your in-depth knowledge of the area. That said your knowledge should always be candid and glaring facts like a high crime rate should not be swept under the carpet.

Buying/Selling Resources

This is a great topic to slip in some convincing reasons why customers should use a professional – i.e. You! For example, you might want to talk about how hiring a qualified real estate agent can help to avoid legal battles over property, or how an agent can help buyers to close the deal.

Blogging about resources such as real estate books can also be an interesting read for possible customers. It shows them that you’re current in the field and interested in developing your own knowledge. It’s also a good idea to talk about real estate laws, taxes, social housing and various housing market mysteries.

Do It Yourself and Renovation

Renovation is a big part of real estate these days, as clients will want to dress up their houses before selling them. It’s a great idea to include your own set of tips and tricks for potential customers, so that they know what’s what when it comes to getting out the toolkit.

In this style blog post you can detail what kind of furniture is in vogue at the time, or perhaps what kind of maintenance you can do yourself, and what kind you should leave to a professional.

Gardening, landscaping, home maintenance and painting are always fun to blog about for a several reasons. Mainly it gives clients the chance to salivate at the thought of their own creative choices. You can give hints and tips on how to add that extra bit of curb appeal, and how a professional real estate agent can use these techniques to boost a seller’s property value.

Mortgages and Money

Blogging about mortgages and money is great because you get to show off your financial know-how. This area is often a bit of a grey area for first-time buyers as they’ve likely never had a loan before. Keep the language simple and accessible, explaining technical terms if you need to.

Credit ratings, interest rates and fraud are all good topics for the blog. It’s also a good idea to talk about the advantages of using a mortgage broker, as opposed to a bank. You can really show off by getting into the dangers of certain types of loan – i.e. interest only and flexible rate loans.

This kind of blog post can really bring potential customers on board as it’s a great space to show that big real estate brain of yours. Providing warnings and tricks to do with loans can build a bridge of trust between you and the potential client.

Before you begin, make sure you read our 5 Essential Tips For Real Estate Bloggers & Twelve Steps to Writing a Great Real Estate Blog.

The 4 Biggest SEO Mistakes Made By Social Media Marketers

Search engine optimisation, or SEO, is easily one of the least understood areas of marketing. With Google keeping their cards very close to their chest, the rules behind SEO aren’t always 100% clear cut.

To help you avoid some of the biggest mistakes with your real estate SEO efforts, we’re going to talk you through them.

1. Confusing the link between social and SEO

Google has stated that it doesn’t factor social signals into its rankings, but there is a definite correlation between content that performs well on social media and content that ranks highly in Google. The common denominator between the two is the content being of a high quality.

Any content that receives a high number of shares, likes and comments is likely to garner similar levels of engagement through search engines, too. From this, Google’s algorithm observes authority signals and ranks the sites accordingly.

It’s advised, however, that you shouldn’t create social media campaigns based on the sole intent of improving your search rankings. Instead, a solid marketing plan that covers both social and SEO is your best way forward.

5 Reasons Why You Need Social Media for an Effective Inbound Marketing Strategy

2. Not having a strategic plan behind your content sharing

The link between SEO and social content is crucial for a successful marketing plan, so social media marketers should be careful about the type of content they share.

As opposed to just working on new content all the time, instead it’s worth analysing how past articles have performed. If there are some that have done especially well and generated a lot of site traffic, it could be worth repurposing them for future posts.

Keep track of the posts that perform best each month, then work them into your content calendar. Intersperse the older, top-performing posts with your newer content and you’ll be able to smooth over the engagement you see to more predictable levels.

A Social Media Schedule for Real Estate Professionals

3. Being short-sighted

Although SEO is an excellent method for driving additional traffic to your site, it’s not going to happen overnight. With marketing, quick results are often anticipated, but with SEO you should play for more of a long game.

Impatience with lack of results is going to come as a huge setback to you, so you should adjust your expectations. There are several reasons that SEO will take time to produce results, one of them being the sheer volume of content on the internet. As soon as you accept the amount of time it takes to see results from SEO, the sooner you’ll be able to focus on driving it forwards.

So, What Is SEO? Learn the Basics of SEO in Under 5 Minutes

4. Falling behind on SEO news

Not all marketers have been able to keep up with the changes Google has made to its algorithm over the past 10 years. They’ve either given up on the process, or clung on to outdated tactics that are no longer effective.

One example of an ineffective tactic is keyword stuffing – although this may have worked in SEO’s earlier years, it can now get you slapped with a hefty algorithmic suspension that’ll really damage your marketing efforts.

For this reason, it’s best to remain as up-to-date as possible on any SEO news and algorithm changes.

How To Beat The Real Estate Competition With Local SEO Terms

New Outgoing Feed: Juwai.com

iDashboard welcomes Juwai.com to our family of portal sites that we upload properties too.

Juwai’s Mission

Our mission is to empower our Chinese-speaking consumers with the most comprehensive list of property listings, news features, market analysis and property buying guides to assist them in making informed and educated decisions about purchasing overseas property.

Who Are We?

Juwai.com is where Chinese find international property.

Juwai, which means “home overseas”, is visited by thousands of Chinese buyers each day from over 403 cities throughout China, as well as major Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore.

For our customers, we strive to be at the forefront of innovation of products and services, which assist them in growing their business by gaining exposure to Chinese buyers – the largest international property buying force.

Juwai introduced the first global platform to engage Chinese buyers in 2011. We pioneered global property Mandarin Mapping, international real estate data information in Chinese, and advanced property search in China.

The site is the largest and most authoritative source for global property in Chinese, with over 2.5 million property listings spanning 89 countries, with over 18,000 current news stories, country buying guides, education and emigration articles, along with the largest Chinese social media community focused on international property.

Juwai’s international operations are located in Hong Kong (Special Administrative Region of the People’s Republic of China), whilst the China operations are run from Shanghai and Guangzhou (People’s Republic of China).

Get Behind The Firewall

Websites not hosted in China can be blocked entirely or experience page load times of over 2 minutes. Hosted in China, Juwai.com gets you behind the Great Firewall and in front of an exclusive audience of Chinese buyers.

This information has been sourced from list.juwai.com

To send your properties through to Juwai.com from iDashboard, simply setup an account with them at list.juwai.com and they will contact us to activate your property feed.

Why You Should Use Pinterest For Your Real Estate Marketing

Real estate marketing is led by visual stimuli – namely, pictures of the houses you’re trying to sell. For this reason, it makes sense to use a visual-based social media channel to attract customers, engage with them and develop their interest in what you have to offer.

Photos generate double the interest of standalone text, which is why marketing channels such as Pinterest and Instagram frequently see high engagement levels. As real estate businesses realise this, more and more are starting to turn to this side of social media to boost their revenue.

What is Pinterest?

Pinterest is a social media platform based on users organising images and videos from all over the web. If it’s used correctly, Pinterest can be a seriously powerful tool in your lead generation arsenal. If you haven’t tried it out before, we strongly suggest that you give it a go.

Why Pinterest is One of the Most Perfect Real Estate Marketing Tools

How can Pinterest help with real estate marketing?

Real estate marketing is led by images, as they’re one of the best tools available for garnering an emotional response from an audience. If you can build an emotional connection between a prospect and one of your properties, the chances of them progressing down the sales funnel increases.

Similar to sharing on Facebook but more visible, other users on Pinterest can ‘re-pin’ content from the boards of other members. If you can create content engaging enough to make people want to re-pin it, you’re going to gain some serious exposure for your agency.

This exposure is likely to garner a large amount of attention to your listings and that’s invaluable, as this interest will result in hot business leads. By adding in a few hashtags that are relevant to your real estate agency, you’ll be able to further grow your target audience.

What sort of content should you be Pinning?

Good question. Although the content you can pin is essentially limitless, you should keep it focused on your target market. For example, if you specialise in waterfront properties valued at $300,000 or more, posting inner-city apartment photos isn’t going to do you many favours.

It’s all about creating unique content that will interest your target audience. Since you’re looking to attract the attention of prospective waterfront property buyers, for example, your pins should revolve around that. Start pinning photos of river, bay and beach views, throwing in a few photos of your best listings.

You shouldn’t focus all of your efforts on selling your properties. Instead, you should also work on selling the lifestyle that comes with them. Capture key moments in visual form and use them to sell the atmosphere of a particular neighbourhood.

Can you target multiple audiences

Absolutely. If you work with more than one niche, that isn’t a problem. Pinterest allows users to set up multiple boards, which is a useful way of categorising your different pins. While one board might focus on the lifestyle and properties in waterfront neighbourhoods, you can use another to attract a target audience for your inner-city listings. As we said, the possibilities really are limitless.

If you’re feeling daring and want to grow your followers quickly, you might even consider setting up a group board. With this, you can invite other users – perhaps your real estate colleagues – to add photos and videos of their own. Not only is this an excellent way of sourcing fresh content, it’ll also give your target audience a feel for your agency’s culture. By putting names and faces to your agency’s services, your audience will be much more likely to interact with you and choose you over your competitors.

4 Ways To Convince Clients To Choose You Over The Competition

If you can master these four simple customer service tips, clients will fall into your hands when they feel that seven-year urge to sell up.

Real estate agents list hundreds of properties in the seven-year cycle. They are in conversation with thousands of potential buyers and sellers, yet the average home buyer is only involved with an agent once.

Director of Melbourne-based agency, Andrew James, reckons that if you smash these four customer service rules, then you’ll be the agent clients flock to when they want to sell. Here are those four steps in all their splendour.

1. Keep the conversation going!

In any business building relationships based on trust is a must. You need to communicate effectively and frequently with clients in order to build such a relationship.

“Touch base with your database regularly and thoughtfully, and respond to emails and phone messages promptly” says James.

Speech is unique to humans so why not use it to the advantage of your company?

2. Be in the know…

Sure it might take time to do some research, but after all knowledge is power. You wouldn’t don a blindfold and run into a cave not knowing what was in there right? So hit the computer and read the papers, because in real estate you need to instil confidence in buyers and sellers by showing off knowledge of not only the local market, but the winder property economy too.

James tells us that “Home owners ought to know they can approach you with any questions, such as ‘What does the federal election mean for my property’s value?’ or ‘What season is best to list my home?’, and that you’ll be able to give them a considered, well-researched answer.”

3. Become a clone (metaphorically)

You should hire a team of people who will treat your clients the same way you would. It’ll make you think about your own practice and how that might affect client-agent relations, but that way you can rest-assured those clients are being treated right!

“If you’re away sick or take a holiday,” begins James, “you need to be sure that your clients won’t feel left out of the loop and that there’s someone who can answer their calls and keep across all the details of their listing.”

4. Go the extra mile

It all comes back to that client-agent relationship. You don’t want client to feel like they’re just another number to you. Go on, give them that courtesy call back to check if they’re happy with your service.

James advises that you “Make every effort to exceed their expectations and leave no stone unturned to find the right leads.”

“For example, our team ensure they’re available outside of business hours on weeknights and on Sundays to assist buyers who are short of time during the work week”.

“This shows your client that you’re committed and willing to guide them through the process in order to get them the best results,”.

So there we have it, four failsafe customer service tips and tricks to make your clients feel valued. Follow these and new business will be flocking to you before you know it.

iDashboard + MailChimp

We are proud to announce that iDashboard now integrates with MailChimp.

Sync your contacts and subscribers automatically with MailChimp. Activiting the MailChimp integration will allow you to set Newsletters (in Campaigns > Newsletters) to a MailChimp subscription, which will create an associated List on MailChimp and keep it in sync with your contacts and subscribers in iDashboard. No more importing or exporting contact data.

What is MailChimp?

MailChimp is a simple and easy-to-use online app that lets you create beautiful email campaigns.

Auto Sync

We automatically sync new and modified contact subscriptions for you – in real time!

Spam Compliant

When a contact unsubscribes via a MailChimp campaign, we update the contact back in iDashboard.

How does it work?

After you activate the MailChimp integration you will be able to designate Newsletters in iDashboard as a MailChimp campaign – this will create an associated List in your MailChimp account. As you subscribe new or existing contacts to your newsletters in iDashboard, we will sync those contacts with the MailChimp List. Just like MailChimp, it couldn’t be easier!

How do I activate?

Within iDashboard simply head to Admin & Account Settings, from here simply go to Integrations.

Visit www.mailchimp.com to find out more about MailChimp

Did you know about Automatic Subscribe?

Did you know that with iDashboard, you can setup to Automatically Subscribe contacts to a Newsletter or Automatic Composition?

iDashboard enables users to automatically subscribe contacts based on their contact categories to Newsletters and Automatic Compositions, this great features enables offices to rest assured, that any contact that belongs to the select category or categories, will automatically be subscribed to that email.

No longer will you have contacts that should be subscribed to a Newsletter or Automatic Alert missing out because a user forgot to subscribe them.

To set this up on an Automatic Composition, simply click on the title of the Automatic Composition, go to Automatically Subscribe and tick the appropriate contact categories and click Update Settings.

To set this up on a Newsletter, simply click on Series Settings, go to Automatically Subscribe and tick the appropriate contact categories and click Update Settings.

From now on, anytime a contact is added into the system with that category or categories, they will automatically be subscribed to that Newsletter or Automatic Alert Email.

Did you know about Automatic Compositions?

Did you know about Property Match Alerts?

Did you know iProperty offers custom marketing material?

Steps To Creating A Real Estate Facebook Ad

When using social media as a channel for marketing your real estate agency, understanding how to use Facebook ads is absolutely crucial.

Facebook ads are simple to set up, cost-effective and fast-acting. In this article, we’re going to take you through what Facebook ads are and how you can get yours up and running.

What are Facebook ads?

Facebook advertising permits businesses of all shapes and sizes to advertise to their target audience. Varying in price depending on the reach your ad achieves, you can select for your Facebook ads to appear either in the news feed or the right column of Facebook.

Advertising on Facebook will give you an invaluable insight into your target audience. The data that you collect will even allow you to improve your ads in the future.

6 simple steps to advertising on Facebook

Follow these 6 steps and you’ll be up and running on Facebook in no time.

1. Create a Facebook business page

Selecting which category your business falls under is a key part of setting up a Facebook page. Different types of Facebook page will influence how you can engage with your audience and how they can engage with you in return. To create a page, you’ll need to:

1) Head over to facebook.com/pages/create

2) Select the correct page category

3) Hit ‘get started’ and follow the instructions

You should remember to include a profile and cover photo, as well as fully-completed page info.

2. Set goals for your Facebook ads

When setting up a Facebook ad, it’s essential that you’re realistic. Set achievable goals that you think you can reach within a given timeframe. For example, if you’re hosting a huge open house event, aim for 30 registrations within a week. By setting goals and a timeframe within which they should be reached, you’ll end up generating a much better return on investment.

3. Select your campaign objective

Facebook ads come with a range of different available objectives. These can be selected from the Facebook Ads manager and determine what you want to get from your advertisement.

If you’re looking to drive traffic from Facebook to a blog, then the best option will be ‘send people to your website’. If you’re looking to gain attendance to an open house or book in property viewings, the best option will be ‘raise attendance at your event’.

4. Work out your target audience and expenditure

The next step is figuring out who your target audience are. By setting an age range, location, interests, gender and spoken languages, you can really narrow down the type of person that sees your ad.

You can even create custom audiences which will get your ad in front of people who are already familiar with your business, or remove them entirely so that you only target a completely new audience.

After this, it’s time to select your budget. The ad budget you set should be the highest amount you want to spend. Not all of this budget is necessarily going to be used up, but it sets an expenditure cap which will be useful for keeping tabs on your marketing budget.

5. Decide how your ad should look

Designing the ad creative you’re going to use is probably the most fun part about Facebook advertising. Select the image, headline, body text and ad placement that you want and bear in mind that the headline is limited to 25 characters. Working your message into that is trickier than you think.

Although short, the copy you write here has to be interesting enough for people to want to click it. After this, you should select where you want the ad to appear. The options you’ll be presented with include desktop News Feed, mobile News Feed, right column, or audience network.

6. Finalise the ad and place your order

After you’ve made any final changes to your ad, it’s time to place your order by clicking the button in the bottom right-hand corner. Depending on your account preferences, Facebook will either send you an email or notification (or both) once your ad has been reviewed and approved.

With Facebook ads, you can really corner your niche in the real estate market. Set yours up now and watch as your buyer and seller leads start to come in.

How To Beat The Real Estate Competition With Local SEO Terms

If you’ve looked into SEO previously, you’ll probably be aware that Google likes to rewrite the rule book occasionally. By occasionally, we mean several times a year.

As an agency, that makes your job of making sure your website is SEO optimised a bit more interesting. Take a look at the tips below to see if there’s anything you could be doing differently.

So, What Is SEO? Learn the Basics of SEO in Under 5 Minutes

Be creative with keywords

First and foremost, it’s essential that you cater for the most popular keywords within your area of real estate, as these are the ones that’ll be driving the most traffic to your site.

If you’re unsure of what these are, Google Keyword Planner will help you find the most frequently searched keywords within your area. Some of these typically include:

Real estate agent (your suburb)
Property for sale (your suburb)
Real estate (your suburb)
(your suburb) real estate

In addition to your own local suburb, it’s advantageous for you to include a broader area when you’re creating your site’s content.

Sadly, it’s unlikely that you’re going to be able to beat review and directory sites for the most popular search terms. Instead, the best means for you to start out gaining traffic is by targeting long-tail search terms.

By thinking outside of the box and considering the motivation behind each individual’s search, you’ll be able to create content that provides them with the answers they’re looking for.

Depending on exactly who your target audience is, you could create content on some of the following:

Average Gold Coast property prices
Sydney’s best performing schools
Where to raise a family in Melbourne

Make the most of your local knowledge when creating this content. After all, buyers and sellers will be looking for an expert for your location.

Prepare for voice activated searches

Since the introduction of Siri and Google Voice, voice searching has become increasingly popular. As of the start of 2016, 50% of teens and 30% of adults use a voice-activated function on their phone at least once a day. As technology is refined, that number is only likely to improve.

This presents a problem for SEO. Before, we were optimising for terms such as ‘real estate agency Sydney’, but voice searching is transforming these search terms into a much more conversational format.

Instead, the search term mentioned above will increasingly become something like ‘who is the best real estate agent in Sydney?’ or ‘what’s the best real estate agency in Sydney?’. As you can see, this opens up a whole avenue of other keyword possibilities that your site needs to be optimised for.

Unfortunately, it’s not entirely understood how Google search interprets voice searches. For this reason, the best approach for SEO is to ensure your site is packed with high-quality content that your audience will find useful. If you want to tick some of those question-format search terms off of your list, you could try creating FAQ-style or question/answer posts. Not only can these assist you with your rankings, they’ll also attract traffic due to their simple and appealing format.

Pay close attention to review sites

Searching for properties within any given area in Australia will, more often than not, bring up several review sites in the search results. Search for the keywords you’re targeting and check out any of the review sites that are ranking. If they mention your real estate agency, check that there aren’t any bad reviews associated with you. If you do have some, these can be remedied by asking happy customers to leave reviews reflecting their positive experiences.

You should also pay close attention to any of your company’s details listed on these sites. If they aren’t up to date, you could be missing out on valuable leads.

Optimise your site for mobile

Mid-2015, research found that mobile searches overtook desktop searches for the first time on record. For this reason, SEO experts now recommend that you place mobile as your top priority.

Some of the items you can incorporate into your site to boost your conversion rates include:

Clear, defined and well-spaced images
Easily noticeable buttons and links
Picture galleries that are enhanced for swiping

Allow direct data

Although having your contact information clearly listed on your website is essential, it’ll also help you to have it visible in search results. If a user notices good reviews for your agency in these search results and your contact number is next to them, it’ll definitely bode well for your conversion rates.

By using a tool such as Google For Business, you’ll be able to display contact information, as well as details of your opening hours..

It’s now harder than ever to trick your way to the top of Google search results. The best policy you can adopt is to focus on producing engaging content that will provide value to your target audience.

Your Guide To Creating Engaging Real Estate Content

Both your website and social media profiles are incredibly powerful weapons in your arsenal for engaging your audience and driving leads.

The phrase ‘content is king’ is bounced around frequently in marketing, but it’s true. Content truly does possess the ability to engage your target audience and leave them wanting to know more about your business services.

Creating content that converts, however, isn’t as easy as it sounds. Fortunately, there are 4 steps you can follow that’ll set you on the right path. Read on to discover how you can produce content that’ll capture attention, maintain interest and convert prospects.

1. Be detailed, but not too detailed

Your social media profiles and your website should both provide a wealth of information to your audience. It is, however, possible to give them too much information.

Your business channels should provide your audience with just enough information about your real estate agency to explain your services and develop intrigue – the idea being that those who are interested will get in touch with you to find out more. There you have it, inbound leads.

Although inbound leads can sometimes result in business sales, it’s also easy to get bogged down in answering the same questions over and over. If you think this could be a problem for you, consider adding an FAQ section to your website, or addressing common questions in a blog post.

2. Don’t go for the hard sell

Real estate agencies who are highly confident in their services can often come across as overbearing.

Your potential customers are considering using your services, so a service is exactly what you should provide to them. Don’t focus all of your efforts on the hard sell. Instead, spend time demonstrating the value of your agency and answer any questions they may have.

By addressing common issues they could be facing in your content, you’ll present yourself to them as a knowledgeable resource. This, in turn, will make them more likely to choose your agency when it comes to decision-time.

3. Make the most of images

In addition to ‘content is king’, another expression that gets thrown around a lot is ‘a picture speaks a thousand words’. It’s true – in marketing, images drive double the engagement that written content alone does, with video bringing in double of that too.

Studies have shown that 90% of the brain’s information processing is done through visual stimuli. If you’re not using them in your content, you’re missing an easy trick.

Source high-quality images online for use in your content and social media channels, but make sure they stay true to your brand image. You should also be careful of any copyright issues surrounding using images without permission.

Take a look at some stock image sites and find a package that works for you.

4. Be aware of your target audience

One crucial element of producing great content is knowing who your target audience is. If you’re primarily targeting a seller market, for example, consider using content ideas such as ‘5 tips to making your property stand out’.

If you can make your content relevant to your audience’s current circumstances, you’ll get results. You might even start to develop a loyal audience who return to your site time and time again.

Creating high-quality content is hard, but not impossible. Follow these tips and you’ll be off to a great start.

If you still need more assistance, check out our post on How To Create Real Estate Content That Clients Want To See. Smart marketeers formulate a strategy for their content marketing, for more information read our Step-by-Step Content Marketing Strategy: Step One.

Artificial Intelligence: How It’s Changed The Rules of SEO

Global technological growth has changed everyone. We were never as plugged in, switched on, or even accomplished things as fast as we do today. Besides putting us all into 24/7 overdrive, what good has come out of it? Just how advanced can technology become? And how quickly?

Well Artificial Intelligence looks like it’s here – and here to stay.

What is artificial intelligence?

Artificial intelligence falls amongst three classifications. These being:

1. Artificial Narrow Intelligence – The intelligence is designed for one specific purpose.

2. Artificial General Intelligence – It is designed to perform and serve for a variety of different purposes, meaning human-like.

3. Artificial Superintelligence – This intelligence is capable of performing way beyond any level or form of human intelligence, meaning superhuman-like.

When it comes to talking SEO and Google’s RankBrain, we’re talking about an ANI learning about algorithms.

ANI’s have actually been around forever and a day, you just didn’t know it. But in the world of SEO, Google keeps us guessing, and keeps the AI discussion sparked.

Data scientists examining AI are grouped into five ‘tribes’, as they are known. These are:

1. Symbolists
2. Connectionists
3. Evolutionaries
4. Bayesians
5. Analogisers

RankBrain is studied by Connectionists. They live by the concept that knowledge is embedded between our brain’s neurons. They also say that RankBrain uses a technique called a back propagation technique, aka deep learning.

Connectionists believe this technique can learn and automate absolutely anything from raw data, which is also what Google hopes is true. So, we now know what RankBrain as an ANI is potentially capable of.

So how is all this ‘deep learning’ stuff changing, or hopefully helping SEO?

How have we gotten to this point?

When we try and predict where technology is going, we’re generally all wrong in terms of underestimation. What feels like slow advancement is actually exponentially more rapid. Technological advancement, in a sense, compounds over time – the expansion rate multiplies quicker and quicker as time goes by. This also applies to the laws of artificial intelligence, which is what we’re starting to see now.
The scariest things about all of this, is that in some point in the future, computational processing will exceed the capabilities of all humans! This has the potential to happen somewhere between the years 2040 and 2060. Experts assume we will have the abilities to achieve AGI approximately somewhere around 2025 – so let’s just focus on that!

Superintelligence is on its way too

Compared to other ANI’s, Google’s RankBrain is a relatively rudimentary version. But something like this has the potential to learn and grow substantially, and at lightning-fast rates. We may not be realising it now, but forms of ANI like RankBrain will surpass us in no time. The questions is, will we be ready for it?

So, how does any of this link to SEO, let alone change it?

Put simply, RankBrain has literally changed SEO forever. RankBrain decides what algorithmic mixture best-suits a certain search result.
This means that each search entered is integrated within a completely different set of algorithms. It has now become useless to conduct regression analysis on each site without having a particular search result’s context available. This means that analysis has to be done by each particular search result. The bottom line is that RankBrain basically operates on a keyword level, with each one having a different algorithm set.

Latest News

Our Services