Digital marketing is changing the face of businesses around the world, regardless if it is a brick-and-mortar or online store, which comes as no surprise to see that the marketplace has increasingly adapted to digital technology.
Digital marketing is on the rise along with customers’ expectations anchored on their need for a more personalised digital interaction and experience. In fact, according to Gartner, 98% of CMO’s have merged their traditional and digital marketing programs that are incorporated into their company’s key technology investments particularly in digital commerce and social marketing.
No matter what type of digital technology resources are used, the main focus of companies is to generate and maximise revenues. It’s not hard to conclude that with the vast amounts of corporate dollars invested into their digital marketing campaigns, there’s a lot to be had in terms of the benefits that they get out of it –return on investments or increased revenues, even both simultaneously.
More consumers develop the habit of researching and purchasing products online and based on the latest statistics, 82% of consumers take time to conduct online research for products, while 79% of them move on to complete their purchases online.
More and more small and medium-scale businesses are now implementing their digital marketing tactics to reach out to their target audience and engage consumers online. The industry is looking forward to much better days ahead, as digital marketing spending is expected to go up to $332 billion by 2021.
The real estate industry can largely benefit from this technological shift and real estate agents need to take advantage of this to navigate and benefit from these emerging trends to boost their portfolios and dominate the market.
Here are some of the most professional services and careers that real estate agents need to consider leveraging.
Digital Marketing Manager
Primarily responsible for setting and managing organizational strategies in digital marketing and making sure that project and campaign goals are achieved by assigned teams and agencies.
Digital marketing managers need to have a strong knowledge of the various aspects of digital marketing particularly in areas such as content marketing, search engine optimisation (SEO), social media marketing, inbound marketing, analytics and online advertising.
Social Media Manager
Social media managers take the lead in directing the social media aspects of the marketing team to plan and promote online content on social media platforms for a business, organisation, or group.
As a social media manager, they know how to develop and use content from useful but reliable sources, comment on posts, and moderate guest or member posts on social media platforms such as Instagram, Twitter, LinkedIn, Snapchat, etc. They also work to drive traffic to a company website and assist members of the marketing team using analytics to determine demographics and audiences who engage with the published and posted content.
Search Engine Marketing (SEM) Managers
Their work includes planning strategies to achieve optimisation goals, conducting keyword research, as well as developing and implementing marketing campaigns.
They also do content auditing and content delivery, generate detailed reports and stay up to date with the latest trends and concepts in search engine marketing.
As a standard requirement, SEM Managers need to possess excellent communication skills, since they regularly communicate with other departments to identify potential improvements and methods for their digital marketing campaigns.
Content Marketer
They provide businesses with solid web content for their digital marketing campaigns to give visitors a legitimate reason to visit their website. When users value a website’s content, the site experiences growth and move up page rankings.
Content Marketers provide businesses with tools and resources to bring traffic to their site and drive up conversion rates.
These professional careers are among the most in-demand careers and services today and real estate agents can sure get a hand-up over their competitors if they know how to take advantage of these opportunities to boost their real estate business.