June 2017 - iDashboard Blog

4 Types Of Video For Your Marketing Tool Kit

In the online world, there are huge handfuls of different types of video that could benefit your real estate marketing campaign. With so much variety, how do you know which type to choose?

Whilst here may be many different options, some types of video will be more valuable to estate agents than others.

Here are the top 4 types of video that you might want to add to your marketing tool kit:

1) The Elevator Pitch

This is the most basic type of marketing pitch video. It gives a quick and concise summary of everything that is key to the property you’re selling. Elevator pitches are named so, because they are traditionally one-to-one pitches completed in a high-pressure sales environment (i.e. imagine giving a pitch while in the elevator).

Applying this to the online world, an elevator pitch is generally used on a home page to give a summary, but could be used on the advertised property’s main page.

Elevator pitches are kind of like an advert from the TV – it needs to be unique in order to attract the attention you want, yet also highly polished. To achieve this, you’ll want to have an idea about the property clearly in your mind, and a solid script to go with it. Ideally you should think about hiring a professional actor or spokesperson to really hit those lines.

Make sure you are able to relate the elevator pitch to your customer however, you don’t want to upset any savvy modern consumers along the way. You should always aim to create an honest atmosphere about the property – aiming to show the customer how it could benefit them to own such a place.

2) The Breakdown Video

No a breakdown video doesn’t contain funky hip-hop dancing The breakdown video targets specific products and services. Essentially it’s an explanation to your audience about what more they can expect – a familiarization with the property you’re selling perhaps?

Breakdown videos enable your client to self-help to a degree, making sure that they have a comprehensive idea of what a property can offer before they move forward with your agency.

This type of video can be a valuable asset to a real estate agent, as it gives you the opportunity to really show off the intimate details of a property. This type of video can be live action or animated – setting them apart from the competition.

Breakdown videos are also an excellent way to develop a brand identity for your agency too – incorporating stylised visuals and showing off your personality.

3) The Whiteboard Pitch

Whiteboard videos are animated pitches which are designed to draw attention to critical concepts of a property. It’s unlikely that you’ll use these frequently when advertising a piece of real estate, but they are simple, short and to the point.

The idea is that they contain simple drawings, as if they were being produced on a whiteboard. This allows you to quickly communicate the main points of information regarding your property or real estate concept. With this in mind, you could use whiteboard pitches in informational videos regarding local market trends or to highlight features/services in the area.

4) The Testimonial

Testimonials are the easiest way to build a reputation. It is simple, cheap to produce and doesn’t require a lot of skill in filming or animation. They provide the opportunity for customers to tell the tale of satisfaction when it comes to working with you and your agency.

These should be found littered across your website, or at the end of other video productions – giving potential future consumers the confidence that you’re the right agency to take on the sale of their property. It might also be the they are looking to use you as a buying agent, so keep this in mind when producing the testimonial.

How to Ask a Real Estate Client for a Great Testimonial

10 Social Media Ad Production Tips

For any advert to be successful, good copywriting is essential. When you’ve got lots on the go within your busy company, it can be hard to garner the kind of attention your content deserves.

Taking the time to refine your craft will see a pay-off of better engagement, lower costs and more people clicking your links.

Here are the 10 top tips for producing stellar social media advertisements:

1) Keep It Simple

Whenever possible, make sure that you keep the writing simple. You need to assume that the audience could sometimes be a little dim – so don’t make them work harder than necessary in order to engage with your ad.

If people are scrolling through their news feed on Facebook, they won’t always stop and click on everything. Make sure you reduce the amount of text on screen so that the user isn’t sifting through reams of text.

2) Edit On The Regular

When you’ve spent ages writing and putting it all down into the ad format, it might seem a little tedious to go back and check it all over. Make sure you do go back and edit though, as what sounded right in your head may not look great on the page.

If you’re a true master writer or a novice, everyone is liable to make mistakes – so always take the time to edit if you want your copy to be top-notch.

3) Remove Unnecessary Jargon

You’re an expert in your topic area and that’s great, but don’t forget that sometimes the people reading your blog aren’t.

This is especially true of real estate where your audience will be Mr and Mrs Bloggs from the local suburb. Don’t baffle your audience with fancy words – it’ll drive them away.

4) Writing For The Audience

Make sure that you know who you’re writing for, as this will help to guide and shape your pieces. This will also help you to understand the needs and wants of the kind of people you’re writing for.

5) Test Your Ad Organically

If an ad performs well organically, it will most likely perform well as a real advert when it goes live. Make sure that you use organic posting on your social media platforms to test ad copy – this might include playing with headings and images to see what works best.

6) Use The Scrolling Experience

When we consider writing an ad, we need to be aware of the end-user experience. Most of the time in social media this involves scrolling through posts on a phone. You shouldn’t think of your ads as isolated chunks of information – make sure they are integrated into this experience.

Ask questions about the kind of ads that work well in a scrolling environment, and what messages they convey.

7) Call To Action

When trying to drum up real estate business as an agent, your ad is useless unless it has a call to action. This is quite simply a way for your audience to interact with you once they’ve seen or read something that they like. A good call to action will set expectations for what is to follow.

8) Use Emojis

Emojis are everywhere now, even being use by major world figures such as heads of state and large corporations. It’s a new type of social language and if you can embrace it, your ads will be much more memorable and effective.

Scenarios that might warrant the use of emojis could be in bilingual campaigns and where you want to engage with a younger audience.

9) Use The Right Format

Every ad that you write should have a certain format in mind. If you’re writing for ads with pictures or video, the way you write the copy will be very different. When drafting for this, play around with text placement and other components such as imagery.

10) Play Around

Don’t be scared to try out new things. If you can show your audience that you are trying to innovate, they are much more likely to engage with your ads – it’ll help them to stick in the minds of the audience.

Try out split testing to see how different approaches work. This is also a fantastic way to manage your stakeholders and to see how different types of copy will work for them. Remember that testing out new things will keep you informed for the future of how your copy might perform.

Facebook Advertising For Real Estate – What Do You Need To Know?

Workplace Culture and the Impact on Success

If you’re running your own real estate agency, you may be wondering what a good workplace culture looks like. Let’s have a look at what makes a good workplace culture shall we?

Like all businesses, estate agents have their own kind of culture. They have a unique look and feel, yet each and every one can be different. According to experts there is nothing to lose by having a diverse workplace culture.

Having a well developed workplace culture can improve your bottom line – not to mention raising morale and performance of the staff. A process such as this has to be lead from the top down however. A workplace culture is more than just some Friday night drinks or a Christmas Eve meal though.

Why is a happy workplace essential?

Until the last few years, the real estate world tended to be a dog eat dog kind of place. There was very little coaching, no sharing and certainly no caring.

Nowadays though, your staff will demand more. They want to be happy because they are aware that they can do good things for your company. When people spend 10 or more hours of their day working, they want to be happy in the workplace. If staff are unhappy, your company is less likely to thrive.

Creating a positive and vibrant workplace culture is the ultimate goal of many real estate agency bosses.

Starting from the top

A positive change in the workplace has to come from the example of a leader. That’s why it’s important to polish those leadership skills. Workplace culture coaches advocate that it’s important to create the kind of world you’d want to live in yourself. It is your responsibility as a boss to create that environment.

Culture in business is everything, and it starts from the top. You need to ensure that as the boss, you only ask of your workers, what you would give yourself.

Great ways to bond with your team might be, fitness training together, breakfasts, dinners after auctions etc. Don’t forget to go out and have a laugh – keep that sense of humour on top form.

Good business culture from the top can help a business to achieve its objectives. On the flip side, a poor one can prevent the company from achieving its strategic goals.

Leaders have a huge role to play in influencing organisational culture. How a leader thinks, acts and feels can send ripples through a business. When they act to build culture, the business nearly always benefits. Yes the business can also play a part, but the main cultural influence will ultimately come from its leader.

Is there an ideal “culture”?

The answer is quite simple. No. There is no ideal workplace culture, as each organisation will ultimately have its own. The right culture in some organisations may well be one of conservatism and competition, but not in all companies.

It may be unwise for example, for a smaller business to attempt to recreate the workplace cultures of larger companies. I.e. the local estate agents trying to replicate the culture of Google. Smaller businesses just don’t have the same resources to make it viable.

There is an important lesson here, as it was not the workplace culture that led to the success of Google; rather it was their savvy and switched on founders who were responsible for the success. They created an algorithm that revolutionised the internet.

Since this success, Google’s billions of dollars has enabled them to provide insane levels of benefit to employees. This creates the perception of a good workplace culture, but it is certainly not the culture that has enabled the company to make such a large revenue.

7 Sales Strategies Agents Should Be Using

If you’ve lost your estate agent mojo and don’t know how to find it, why don’t you begin by thinking about what it means to be an agent? Once you’ve got a strategy sorted, make sure you stick to it.

Many agents will hit a wall, because they just don’t quite get the purpose at the core of being a real estate agent. Everything you do as agents should be part of a defined, strategic approach.

Sellers give agents the responsibility to sell their assets, which is provides an obligation to act in their best interests. This means that as an agent the best interest of your clients is also your best interest.

Let’s look at the top 7 sales strategies you should be implementing as an agent

1) Presentation Strategies

If you don’t get presentation right, everything else will be impacted in a negative way. Smart agents will ensure they develop new skills to show sellers how to prepare their properties accordingly.

Handling different types of properties is key. The difference between selling a beach shack and a Sydney suburbs mansion will require vastly different presentation skills. Make sure you don’t end up clearly trying to dress mutton up as lamb.

2) Marketing Strategies

Coming up with a solid marketing plan will often involve drawing up agency portal presentations, social media advertisements and newsletters. It is impossible to sell a secret in case you didn’t know. Marketing is the window to your customers, from which you can make a good impression.

Don’t forget that you’re not giving away the product, so ensure you hold something back a little. Customers will always want what they can’t have. This is a major flaw in real estate walk-throughs, as you see the house from every single angle. Too much information gives people reason to not investigate further.

3) Pricing Strategies

Is the price right? Get ready to crunch some numbers, because if you get this wrong you may not get a second chance to attract your target audience.

As with presentation and marketing strategies, if the price doesn’t line up with the property and they buyers’ expectations, they could make an instant judgment based on the number. Simply put, a figure that sits outside the ball park will likely turn away potential buyers.

4) Communication Strategies

Communication strategies require that you connect all parties involved in the process of selling a property. This includes suppliers, buyers, sellers, the marketing and compliance team, and the agent themselves.

Communication must be structured in a way that encompasses presentation, marketing and pricing. This will allow communication to become seamless, especially when letting all the relevant people know what they need to know and when.

Don’t forget that sellers are going through a stressful time, so you’ll want to communicate clearly and at the right moment, as this will instil confidence within them. When you promise good communication as an agent, you absolutely must deliver this.

5) Buyer Nurture Strategies

Forgetting the buyer altogether is often a fundamental mistake of many agents acting on behalf of the seller. You’ll need to nurture your potential buyers – thinking how they think. Factors such as the facilities in a neighbourhood, pest inspections and crime rates are all things to consider from your buyers’ point of view.

A buyer will have their own hopes, dreams and life stresses. Build a strategy that says you will nurture and care for them during this time of mixed emotions – keeping them right there on the journey with you.

After all, the buyer is the person putting the dollar into your seller’s pocket, right? This means you’ll want to create the best possible environment for this transaction to take place in. If you run an auction you’ll want the ‘losers’ to come back saying they want to be kept in the loop about future listings – make them feel wanted.

6) Negotiation Strategies

Both the buyer and seller will benefit from negotiation strategies. This is the hallmark of the agent’s tool box. They will be the nuts and bolts of how the process will work. It is important to ensure both parties understand how different scenarios will work. Often the first complaint will be that they didn’t know what was going on – don’t let this be on your watch.

To address these issues, you’ll need clear policies surrounding the transaction process – don’t forget to shoot an email to all parties concerned, just to keep them in the loop.

7) Sales Strategies

Think about how you’ll manage the hardest part of the process – the sale. Once you know your method of attack, make sure you stick to it. If you have a formal sales strategy, it will communicate a consistent message to sellers. This will help to build trust with current and future sellers.

Have an initial meeting with sellers, a review-preview meeting half way, and a debrief after a sale or an auction. It’s key that everyone knows what is happening and when it will happen.

3 Measurable Metrics You Might Have Missed

Real estate blogging is huge nowadays, but sometimes it can get a little confusing. What metrics should be measuring is often a headache when you’re concentrating on writing text for your blog. We’re here to tell you about the top 3 metrics you’ve probably missed out along the way, so fear no more.

If you put out top-notch content you’ll likely drive referrals and capture leads. With this in mind, you’ll want your online profile to be just as engaging as you are in real life. Content should engage and convert visitors into clients, by measuring the following three factors alongside classic metrics such as site traffic, shares and likes.

1) Keyword effectiveness

The best and most effective online leads are those where your exact skill set and specialisation is needed. In order to reach these leads, you’ll want to include relevant key words that are linked to your real estate specialisation. These should appear in your profile.

Including keywords in such a way will push your profile to the top of related search results, which will ultimately help people with an invested interest find you with ease. The exact words used will depend on your skill set, specialisation and target market.

If you really hit the keywords right, you’ll end up near the top of search queries for ‘long tail’ keyword phrases, which have several levels of specificity – i.e. “foreclosure sales in Sydney” or “land sales in Canberra”.

Make sure you measure the effectiveness of each of your keywords, by using tools such as Google Keyword Planner or the popular, Google Trends.

2) Measure content longevity

In social media terms, the average half-life of a link is a measly 3 hours. This means that half of the people who are likely to see the article, will do so within the first 3 hours of it being posted. If you want to generate leads however, you need to ensure your links last much longer.

Rewriting your profile will likely only happen every few years, but in order to keep generating leads you’ll need to keep your content fresh and perennial.

To do this, you should avoid relative dates – i.e. ‘three years in my current position’ or ’20 years of experience’. This puts an expiration date on your profile. If you open up with things like “started in 2015”, it doesn’t place a numerical limit immediately.

Continually share your profile to keep traffic high. Make sure you link to your profile on social media, sending it to people who ask questions about your experience. Post it around in professional groups and comment with the link for online referrals.

You can keep track of these stats with the likes of Google Analytics, or other similar online tools.

3) Cost effective content marketing

What do we mean by ROI? It stands for Return On Investment, and in content marketing terms it is a major issue for thousands of businesses. Half of all customers will look at 3 to 5 pieces of content before deciding to make a purchase. You will want to identify the most effective piece of content, but it isn’t always a straightforward task.

You’ll want to find out which pieces of content are worth ploughing time and money into -i.e. which ones are generating the most referrals and returns for your company? Trace these leads back to specific pieces of content by asking customers, having clients fill out surveys or by using analytics tools such as Google Analytics.

The bottom line is you really can’t have too much data when it comes to real estate. The analytics data is crucial in online real estate content. Make sure you hone your inbound marketing strategy by measuring the effectiveness of keywords, longevity of content and cost effectiveness.

Now that you know what else to look out for, don’t forget to keep on top of the website traffic, share and like statistics.

How Can You Keep Your Real Estate Business Safe From Hackers?

Over the past 3 years, the world has seen several cyber-attacks that have had increasingly devastating impacts. If anything, they should be a clear message to us of just how important staying safe and secure online is, as well as how damaging not following a close protocol can be to your business.

For a real estate agency, losing client data could be the end of what otherwise may have been a very successful business. Although there’s no way to 100% guarantee that you’ll be hacker-proof, there are several key steps you can take to make yourself and your company’s information a great deal more protected.

5 Steps For Reducing Your Risk Online

These 5 steps will help you to minimise the risk of your real estate agency being targeted by a cyberattack.

1) Update everything, all the time

One of the best lines of defence against cyberattacks is one of the simplest. By regularly updating your software and operating systems on your home and office computers, you’ll ensure that the latest security patches are reaching your equipment.

Hackers typically use malware to exploit weaknesses in computer networks, many of which are patched quickly after being discovered. Stay on top of your updates and you’ll be much, much safer.

2) Update your password policies

There are a couple of things you can do to boost your password security, including:

Regularly changing them
Not using the same password more than once, or across multiple accounts
Using a password manager such as 1Password or LastPass
Only using strong passwords that are unique and therefore difficult to guess
Encrypting the password on your office Wi-Fi network
Never sending login details via email
Always using a passcode on your tablet and phone
Don’t keep a list of passwords on your computer or networks server

Following those points with your passwords will quickly turn a hacker’s dream into a nightmare.

3) Enable two-step authentication to boost your security

If it’s available on an account, make sure that you enable two-step authentication. This will add an additional layer of protection to your account by requiring users to provide an extra piece of information when trying to login to an account.

These will often come in the form of a username, password, memorable word, or an SMS code texted to the number registered on the account.

4) Get protected and stay protected

Purchase, install, and continuously update your antivirus software. You can also upgrade your protection by installing a web application firewall, which both filters out irritating spam and prevents hacking attempts by setting up a fortified firewall.

5) Back up your data regularly

Ransomware – when hackers take data and release it back to you for a fee – only works if you need the data. By backing up the information on your servers on a regular basis, you’ll make sure that any ransomware hackers are wasting their time.

Back up your business data to a 3^rd party cloud host daily to keep a constant, updated stream of your information on lockdown.

Common sense goes a long way with cyber security

Overall, common sense is cyber security’s best friend. If you see a suspicious website link or receive an email from a source you don’t know, don’t click it. Your IT team will thank you.

Generate Fresh Property Management Leads With These Cunning 6 Tips

As a property manager, simplifying the lives of your property owners should be one of your primary concerns. Above all else, they want to be safe in the knowledge that their properties are in capable hands.

With more than 35,000 real estate businesses in Australia alone, however, standing out isn’t always easy. When there’s so much competition in the market, how can you get noticed and continue to win fresh business?

6 Clever ways to attract new property owners

These 6 tips and tricks could be the key to unlocking your property management business’ true potential.

1) Get that website looking fantastic

If you’re driving business online, the aim of the game is to get enquiries. Often, that means increasing the traffic to your website, as well as increasing the rate that this traffic converts into leads.

With a website that’s worse for wear, convincing potential clients that you’re the right service for them will be an uphill struggle. Your website is the front door to your business and as with a property, first impressions really do count. If your home page looks scruffy and outdated, it’s unlikely that your visitors will stick around for long.

Invest some hard capital in a brand spanking new website that both looks and feels the part and those property management leads will start to roll on through the door.

Contact our helpful team to find out how we can assist you with a great new website.

2) Craft content that property owners want to read

One of the best ways of capturing the interest of an audience is by solving any problems they might be experiencing. So, ask yourself “what issues do my audience have, and how can I help them to overcome them?”.

Sure, you’re not going to help them solve the oil crisis, but for property-related queries, you can shape content that provides them with the answers they need. This won’t only help with SEO, it’ll also build the trust that your audience has in your brand.

If you’ve answered a question for them, they’ll deem you as more knowledgeable. If they’re in the market for your services, they’ll be that much more likely to get in touch.

3) Cultivate your presence online

Recently released research showed that close to 40% of all questions are now answered online. Not only is that crazy, it’s also an unmissable opportunity for you to help your audience out. Often, they’ll start their quest for new information on search engines, so cultivating your online presence is essential to attracting new property owners.

Consider listing your business on online directories such as Google Business Listings and maintain an active presence on social media channels. The bigger that presence, the bigger the audience that’ll hear about you. The more people that hear about you, the more leads you’ll get. It’s a numbers game and it pays to be on the right team.

4) Grow your network – on and offline

This is another great method for attracting new property owners. Make the most of alternative mediums such as property management forums, groups and online associations. Not only will you keep up-to-scratch on industry news, you’ll also be able to get stuck into conversations that’ll show off your market knowledge.

Offline networking shouldn’t be neglected, either. It’s a crucial part of maintaining and growing your agency’s reputation and getting involved with your local community will help to cast a positive light.

5) Set up an owner portal

To really set yourself apart and leave the competition in the dust, consider creating an owner portal where property owners can log in and see how their properties are getting on.

By providing them with a space to check their bills, statements and other documentation, you’ll facilitate transparency and promote peace of mind with your existing client base. Providing a great service also often leads to word of mouth business, so it’s well worth your time.

6) Allocate a budget for paid marketing

Although organic marketing methods such as SEO and content marketing are the winners in the long-term, paid marketing definitely has a place in your strategy.

Create a monthly budget for your paid marketing efforts and distribute it among channels such as Facebook advertisements and Google AdWords. If you find that offline channels work better for you, put a larger share of the budget towards brochure distribution and local event sponsorship.

Test, test, test is the key to online marketing success

If you don’t try, you won’t know. It’s a statement that applies to marketing just as well as it does to everyday life, and for good reason, too. Invest your time in a variety of the above methods and measure which ones generate the best results. From there you’ll have a solid on how to spend your budget to generate maximum online business.

Innovative Ways to Improve Your Real Estate Marketing Campaign

Every real estate company needs a marketing campaign, but if everyone needs one, how are you going to separate yours from the rest? While the fundamentals are important, incorporating some uncommon yet innovative ways into your marketing campaign can help you stand out in the crowd.

Have a unique look

You want to stand out, and having a unique look for your brand can help you achieve this. Having original artwork is one way to do this, and you don’t even need to be artistically skilled.

Sites such as Canva can easily help you put together some original artwork to help your website shine. Do the same with your adverts too; unique eye-catching graphics are great at grabbing people’s attention.

For something really unique, why not have something about yourself that makes yourself easily identifiable? This could be a unique type of suit or perhaps a specially designed tie. If you have something that makes you stand out, people are likely to remember you and your brand.

Old leads equals referrals

Securing a sale may be your end goal, but it’s important to check in with old leads as it can help maintain that relationship and allow opportunities for referrals.

Checking in after one month and one year are often good times, and there are many other ways to do this outside of a simple phone call.

Consider sending a card or even a small thoughtful gift as a small thank you but more importantly, as a way to encourage referrals.

To encourage referrals even more, set up a referral scheme with freebies or offers as incentives.

Social Media Innovation

Social media can provide many innovative ways to really make your brand shine, but is also a great platform for discussion. Many groups already exist, and are simple to join and a great way to promote discussion and build your network.

If a relevant group doesn’t exist, you can make your own, or opt for discussion via Twitter. If you decide on the Twitter route, make sure to follow relevant real estate hashtags to offer your thoughts or to even pose questions yourself.

Twitter also offers Twitter chat, which is a great way to actively engage with your audience. Make sure you advertise it effectively beforehand though via email and social media so you actually have an audience to engage with!

Unique ways to advertise

For some innovative ways to boost your advertising campaign, consider advertising in local high-audience newsletters as an easy way to reach a local audience.

Sometimes a print or online advertisement for your property won’t be enough, so hosting a well organised open house should prove beneficial. Go the extra mile and make it special though. Custom banners and balloons can help make things more exciting as well as an easy way to further advertise your brand. Think of every person that walks through that door as a possible appraisal, make sure you ask the right questions and provide valuable information and advice. Follow up with an email and/or SMS – making sure to give that buyer (and potential appraisal) a call the following business day.

How you conduct yourself presenting a home for sale, is the level of service they will think you would offer if you were to sell their own home, so make sure it’s ‘A Grade’. Not only will it assist in selling the home you are marketing, but over time you will reap the rewards with further appraisals, as the market becomes aware of your outstanding service.

The Best Marketing Techniques Every Real Estate Company Needs to Know

There are many ways to market your real estate company; the challenge lies in knowing what is going to work best for you. However, there are some techniques that are fundamental to any successful marketing scheme. Including these, alongside some more advanced techniques will really help your company shine and come out on top.

The Fundamentals – The Brand and Website

You can have hundreds of great ideas, but it’s the fundamentals that need to come first. Your brand and how you present yourself is one of the first things to consider.

Your site should have an informative About Page that gives an overview of your company and its personality, as well as having a professional photo of the person behind the brand. If a professional photo proves a little pricey, taking one yourself is always an option, but make sure it looks professional. A bad photo sets a bad example of your brand.

You also want to set yourself apart from the competition. Having unique characteristics will help you stand out, so make sure you present them to your audience to let them know what your company is all about and why they should pick you.

Planning everything out is vital; don’t just charge in without a well thought out marketing plan. The plan also need to contain achievable and measurable goals. For your website, plan a weekly update schedule to follow so you’re always bringing something new to your online audience.

Advanced Techniques – The Brand and Website

These are all things that every real estate company needs to do to succeed. The fundamentals, however, will only get you so far. You need to do more than just the basics to succeed, so you also need to incorporate some advanced marketing techniques.

Devising your brand is essential, but people need to know about it. Online advertising can help, but physical pieces of advertisement, such as keychains, pens etc. can really help spread your overall presence.

If you’ve got a happy customer, make sure they tell people about it! The best way to do this is to encourage them to fill out some sort of online review. Unbiased reviews from real people can do wonders to bring in potential customers.

But don’t sit behind your desk all day. Go out there and be active in the community and get yourself known. Attending local events and networking with others face-to-face can really help with this.

The Fundamentals – Clients and Social Media

Your clients are what drives business, so building a relationship with them is key. Social media can help you achieve this, as well help boost your brand overall.

It’s important to know who your audience is and who is most likely to be a potential client, so having a better understanding of your audience is key. Know who these people are and what they are looking for.

Once you have a lead, be sure to nurture it by following it up regularly and provide them with informative content to help seal the deal.

Social media can really help draw in your audience, so incorporating it into your marketing is vital. You need to have a presence on many different types of social media, but don’t make this a copy and paste job. Each site is unique, so use this to your advantage and promote yourself in a way that’s best for that particular social media platform.

And don’t just create a page and leave it at that. You won’t have a social media presence if it isn’t updated regularly with interesting content.

Advanced Techniques – Clients and Social Media

For more advanced ways of engaging with clients and using social media, consider using a social media scheduler to minimise your time uploading your content which can better be spent elsewhere.

It’s also important to take advantage of the online platform. Don’t just use text; incorporate video and multimedia slideshows in your social media marketing to really make yourself stand out.

The Fundamentals – Advertising

Advertising will naturally play a large role in the grand scheme of things, so it’s important you get it right.

Learn how to set up a successful advertising campaign that targets the specific kinds of people you want. Your advertising will also need a call to action of some sorts, so experimenting with different ones and choosing the best one early on can save you a lot of time in the long run.

Don’t just advertise online though; also consider the print side of things. Advertising in the local paper or on the local radio is just as important as advertising online.

Advanced Techniques – Advertising

To really help your advertising campaign, consider hiring someone from a reputable company who can act as a vendor and help manage your campaign for you.

Managing an entire advertising campaign can be difficult, so it’s often beneficial to have someone overlook it for you and provide guidance on how to improve.

Finally, consider other interesting ways to advertise yourself and let people know who you are. Sponsor a local sport or school event, or look into building a relationship with local businesses who can help promote your company.

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