Real estate agencies now have access to an exciting technology called QR codes that open up new marketing avenues and offer another point of differentiation.
QR codes attract the growing smartphone owner market that is constantly seeking easier ways to capture information about properties.
A QR code is a quick reference barcode that can be read by mobile phones with the assistance of a QR Code reading application. Equipped with camera-enabled phone, users take a photo of the bar code and instantly opens a website or contact details in the phone. QR codes can easily be inserted on your window cards and signboards. This means any casual passers-by can photograph the code and instantly access more information online. Powerful stuff – especially in conjunction with iProperty’s excellent mobile phone website solution that comes as standard with all iProperty real estate website packages.
QR codes have been around since the late nineties and were familiar amongst the tech savvy around 2005. Now that they’ve been around for some time and proven as a standard, they are becoming more and more mainstream as those in sales and marketing positions are realising the potential.
iProperty has embraced this technology and has made it accessible as an extra service to those using iDashboard. Presently any printed marketing material that can be produced in iDashboard has the ability for automatic QR code insertion.
Anyone strolling past your Agency or property for sale is a potential buyer or seller. With QR codes, they’ll be able to:
- Snapshot the QR code for convenient property research or contact info
- Have their phone instantly open your property online
- Instantly store an agent as a contact
- Go to your website
- See you are an innovator
Contact iProperty today to find out more how we can help you implement this service on 03 93285455.