Welcome to the Third Part of our Three Part Series: 6 Key House Hunting Trends and Opportunities that Search Reveals.
As the behaviours and habits of home buyers change, it is important to know where consumers are, what they’re looking for, and how to respond accordingly. Knowing these trends and consumer habits creates huge opportunity for real estate consultants, brands, and businesses to influence purchasing decisions. Here are the six points to remember:
-
Meet the Seasonal Rise in Demand
Every part of the world sees a seasonal rise in demand for real estate searches. In the U.S., it’s July, but it may be different if you’re living in another part of the world. Know when the seasonal rise occurs in your area and be sure to meet it. The house hunting process is long, so remember to keep reminding home buyers of what you have to offer throughout the process.
-
Millennials to Make Market Entrance
Millennials are making their way into the home buying market, and sales in this demographic are about to take off. Understand what matters to this group and how to attract them.
-
Mobile Devices Huge Part of Purchasing Process
More people rely on devices for the home buying process (especially millennials). From financing a home to finding one, they are using mobile to get answers and find service providers. Use mobile ads and mobile-friendly sites to generate leads and to help them find what they need.
-
Small and Mobile Homes Appealing
Small and more mobile homes are appealing to many people these days, even for wealthy purchasers. Consider how you can tap into this growing market.
-
House Hunting and Interior Design Go Hand-in-Hand
People are looking for interior design ideas at the same time they’re looking for homes—if not sooner. They watch videos for ideas and inspiration. Increase your use of virtual home tours and video platforms to attract them.
-
Vintage Interior Design is the Rage
Vintage is incredibly popular in interior design. If you have a home for sale that has vintage décor or unique appeal, play it up. Consider the ways in which you can use the popularity of vintage interior design to attract potential home buyers.