If you’re considering making a unique property website, you should stop thinking and just do it. Why? Because they will provide a big boost to your marketing efforts and help you sell homes.
This is because while many people still turn to property-search websites to search for new homes, more and more people, especially those in the 18-35 age bracket, are relying on social media and mobile apps to find their next place to live.
The Benefits of Unique Property Websites
Unique property websites make it easier for you to market the homes you’re selling on these mediums because they give your property a unique URL that takes it out of the highly competitive world of search engines and search-property websites. This gets rid of competitive listings and annoying ads, making it easier for your property to shine in front of a prospective buyer.
Furthermore, unique property websites are a great way to generate traffic to your business’ website. You can include links to similar properties you are selling, or you can ask people to sign up for your newsletter. Then, once you have their attention, you can show them other properties you are listing and begin to build a relationship that will someday turn into a sale.
Now that you can see the value of these sites, let’s take a look at how to make them the best.
Fill the Site with Multimedia
Nowadays, buyers want more than just a few photos of the property and a list of the features. Instead, they want to get a full view of the property before they commit to making the trip to see it. Your property website is a great place to post videos, interactive floorplans, and 3D tours, which can really make your property stand out.
Add Supporting Material
Once you have someone on your website, use this opportunity to distribute some of your other marketing material. Post links to brochures, fliers, signage and any other digital material you have. Logic dictates that if you get a buyer interested in one property you are showing, then they will be more interested in what else they have to offer.
Another thing you can do is to put QR codes on your supporting material that direct people straight to your property website. This makes is super easy to bring in traffic and generate interest for the property.
Make Use of Social Media
Surprisingly, a vast majority of sellers in Australia still don’t use social media to market their properties, which represents a massive missed opportunity. Facebook, Instagram, and Pinterest all offer templates which you can use to showcase your microsite and give it additional exposure, which will lead to more traffic. And because so many people still aren’t using social media, you can grab people’s attention using a method most other sellers overlook.
Overall, unique property websites represent an excellent opportunity for you to showcase your property and to take advantage of untapped marketing channels. If you aren’t using them already, then now is the time, speak to our team today to get started.