Here are some of the most startling and amazing facts about Google. According to online research firm Internet Live Stats, an average of 3.5 billion searches are made using Google every day, with 90% of the searches made on desktop computers.
The average time for each Google session lasts under a minute despite having indexed hundreds of billions of web pages. That’s just the tip of the iceberg.
This is how powerful Google is in the online sphere and what makes Google successful is the fact that it wants to make everyone happy – and it shows. This is why most people use Google because it has become very responsive to the needs of its audience and constantly develops new features and tools that can be leveraged by businesses to enhance their visibility online.
One of these tools is Google My Business, an online tool that empowers business owners to manage how their businesses are presented in all of Google’s platforms and products, including reviews, instant content, and search engine results pages (SERPS).
What Google my Business offers
The tool offers business users a dynamic and friendly interface that is aimed at maximising the marketing potential of a business brand, products, or services.
Enhanced web visibility
One of the biggest benefits of Google My Business is ensuring that your business gets the online visibility it deserves. A lot, if not most, third-party sites use Google for their information so you stand the chance of getting your business portfolio featured on these sites.
It also enables Google to provide better information to categorise your business and making it more relevant to show up on local searches.
Consistency and continuity of information
Updated business profiles in Google my Business can guarantee the accuracy of your information, which in turn, are deemed reliable by third-party apps and services on Google’s platform. This ensures that customers and potential leads get the right and accurate information regarding your business.
What’s more, you can easily update your business details, as well as the ability to write out common FAQ’s or Q and A’s for your business.
Business intelligence
Google My Business provides business analytics and data to help provide intelligence in crafting your marketing strategies for your business. It helps you track the activity of visitors on your websites and analytical data to help improve your customer journey from search to sale.
These data can also be helpful to improve your web visibility, tweak your campaigns, and target specific audiences.
Content posting
In Google My Business, you have the ability to make posts or content pieces that are visible to people using the search engine when evaluating your business. These can be used in the form of promotions or limited-time offers and even bits of information or articles that are useful for the audience, which can be changed or tweaked at any time.
Enhanced first impressions
First impressions last and Google My Business lets you use dynamic content such as videos or images of real property walkthroughs or drone shots. It allows you the freedom to choose whatever images or videos you show to first-time customers through powerful and lasting first impressions.
Better Management of Reviews
Third-party and customer reviews are undoubtedly one of the strongest boosters that you can have for your business. You will have the ability to convert your Google reviews into a two-way conversation when you have a Google My Business account.
Upon logging in, you will have visibility of all your business reviews left by customers and be able to respond to each one. With this, you may be able to offer recovery measures to negative customer experiences or express thanks for positive reviews.
Appointments and Bookings
Account holders will have the ability to accept online bookings and appointments. This is particularly useful for customers who need not leave the page to pick up a phone to call your business or go through another page to contact you.
Best of all, Google My Business is free. You will be able to set up an account without costing you a single dime or to maintain your account. The reason for this is that Google benefits from accurate information provided to them and ensures that it attracts more businesses to participate in the platform.