With the social media dominating the marketing scene for the real estate industry, there are a lot of proven and effective ways to touch base with your market.
However, it is not surprising to know that while there are conventional methods, there are individuals who resort to dirty tactics to get what they want but in fact achieve nothing and worse, it flushed their reputations down the toilet.
In order to stay ahead of the real estate game, agents need to be wary and cautious about the tactics that they should and should not do in their social media campaigns.
Should do: Focus on being authentic
Being authentic and true to your brand will give you the credibility and authority of the brand that you represent.
Clients need someone they can trust. This does not happen when you claim to be someone who you are not. Many experienced marketers have proven this over time, even until today.
Being relatable and likeable must always come naturally and should not be forced on your target market, lest they lost their trust in you.
Should do: Make sponsored advertising a mart of your marketing plan
Getting a boost for your content can help spread your reach to a broader market, rather than just focusing on organic reach.
In fact, studies have shown that boosting your social media pages can give you a good return on your investment several times over.
What’s more, with boosted ads, you only get to pay for what your audience clicks which make it more controllable, as well as customise your target audience reach through demographics, sex, location, and occupation, just to name a few.
Should do: Professional quality photos and videos
Investing in high-quality visuals for your social media content can increase your impressions and engagement with your target audience.
Your page will be able to cater to the needs of reactive and proactive buyers, increasing chances of closing a sale or improving your price range.
Should do: Stay human
While technology has introduced virtual interactive software and artificial intelligence (AI) driven bots, consumers still prefer to do business with a human.
Sharing worthwhile experiences or providing industry insights, advises, and updates, as well as stories that appeal to human emotions, are good content that people want to see and experience. It also helps them create a bond and become a good starting point for developing professional relationships.
Should do: Be open to alternate social media platforms
While Facebook, Twitter, Instagram, and LinkedIn are the most popular social media platforms, you may try to consider other platforms to reach out to other non-user markets.
You can try to expand your social network using WhatsApp, Snapchat, WeChat & Pinterest.
Should not do: Buy followers
Buying bots and inactive accounts just to increase your number of followers is a no-no. Aside from getting no value out of these dummy accounts, you do not get any lead or potential client, which is just a waste of your money.
Should not do: Expect overnight success
Expecting to rank on top of social media campaigns or gain a lot of followers overnight is not possible and does not happen. Studies have shown that it takes months or even years for social media campaigns to gain good traction.
Social media marketing requires a long-term commitment in order to start getting you the results you need, such as reputation and brand awareness takes time to start bearing fruit.
Should not do: Overestimate and oversell yourself
Avoid focusing on yourself too much, rather develop your content to be more customer-centric. People are generally skeptical about someone overestimating their capabilities, which can =be a major turn-off for many clients and potential customers.
Try to put more value into your social media content by focusing your attention on your target audience and market, so you can attract more people.