If you want to get more traffic and establish authority for your real estate business, you may need to consider developing your blog.
With carefully-selected and well-researched topics, it won’t be long before you establish yourself as an expert and authority on the topic and be able to provide valuable and insightful information to your audience.
Blogging has been a very effective medium in delivering quality, informative, compelling, and authoritative content to the audience, which means that every niche blogger needs to take the responsibility of providing accurate and substantial information to their audience.
Market insights: local and general
Keeping track of updates in the real estate industry is a sure-fire way to keep you well-informed and help you develop your own analysis and discoveries that can be helpful for your audience.
You might be surprised that not a lot of home buyers are knowledgeable about their prospects and options, which means that the moment you provide the information they need, it makes you their go-to guy for reliable and noteworthy information.
Insights such as up-and-coming and well-established neighbourhood, how to spot areas with impactful property values, home improvement ideas that boost property value, and things to consider when inspecting properties for sale are ideas that are well-accepted and shared among your audience’s extended networks.
Facts versus fiction topics
There are a lot of trivial questions that often require expert answers from those in the know. These misconceptions are often touted as truths without the benefit of hindsight unless there are answers made available that would change people’s ideas.
Topics such as debunking myths that an agents job is easy, the truths behind an actual property appraisal versus “made-up” property values, etc.
Specialty niche insights and perspectives
It would be valuable for your audience if you could share your knowledge regarding the property types that you specialise in and how you can provide information that could help your audience get much-needed information that could relate to their real estate properties.
For instance, if you specialise in premium properties you could provide content discussing factors that affect the value of your properties in the luxury market. With the rise of smart & green technologies, you may discuss the salient details that would make their properties increase its value such as using renewable energy sources or waste management systems.
Real estate market trends and news
This can further establish your expertise and authority in your own specialisation. Providing updated news and trends on topics such as the home market trends, forecasts, and advice from industry experts, as well as technology, can help boost your blog page and business website.
Moderate a shared interest discussion
This can also help create engagement to your blog posts and even lets you to moderate discussions regarding similar points of interest with your audience. It also helps you reach out to fellow appraisers and establish your own network.
There are a lot of topics that can be discussed such as the use of your favourite tools and resources for your job, tips and tricks of the trade, advise on how to properly manage your professional relationships, adding value to professional relationships, and discussing or sharing professional event schedules that are related to your line of business or profession.
Take advantage of evergreen content
This is a great way to provide consistent and sustainable information and ideas to your audience. By adding more value to existing and trending content, you get to transcend time and effort in providing these content to your audience.
These can be in the form of tutorials, listicles, and interesting yet comprehensive how-to guides.