The real estate industry becomes quite like a busy beehive during the spring season, especially since this is the time of the year when most home buyers start to realise their decisions in buying or selling their real estate properties.
Real estate agents need to keep up with the market demand and pace, but in order to do so, they need to optimise their marketing strategies to get their best share of the market.
This is where digital marketing comes in, where they can take advantage of social media to enhance their presence online and gain their advantage.
Make the most of real-time content
Social media is known for being the most popular marketing channel today since most of the consumers are constantly using its portability and ease-of-access to anything new and trendy.
Taking advantage of real-time social media content during the peak periods on Instagram and Facebook “stories” to update your audience with what’s hot and what’s not for the spring season.
The temporary nature of “stories” that gives users a 24-hour window which then disappears is a great way to promote without flooding their newsfeeds. It gives followers a sense of importance and encourages them to be more engaged that makes them experience your journey from start to finish.
It also helps followers develop a sense of importance and trust-worthiness from an authentic and authoritative source.
Occasionally “boost” your content
Boosting your content means putting in a few dollars to invest in advertising or extending your reach to a wider audience other than your followers.
Unlike traditional advertising methods where you employ a general shotgun approach to promote, boosting through social media gives you more control in filtering and selecting your target audience through demographics, occupation, area, and interests, just to name a few.
Another benefit is that you do not have to spend a lot, where a boost can be budgeted for as low as $5 dollars a day for several hundred people a day.
Competitions and promotions
Try to set-up your online contest using your social media channel. People love getting freebies and awards, so take advantage of this to get more people to engage with your page.
This can be done once a month and make sure to be creative such as giving out something new each month. You may also announce limiting qualified participants to those who have liked or shared your page or those who have signed up for your email contact list.
Real estate market updates
Posting regular updates, news, and schedules of related events allow your audience to stay tuned to regularly visit your page. Keep your audience well-informed and updated with the latest market information and activity, which also empowers you to control the narrative and perspectives of your local market.
Remember that social media is not a new concept to many real estate agents, which they also use to their advantage, so ensuring that you have the right formula and strategies can help you take your place in a highly-competitive real estate market.