There’s just way too much of the same content and marketing collaterals that abound online and consumers want to have fresh and innovative materials they hope to see that break the current mold.
With some tweaks and creative approaches plus the integration of trending marketing technologies, you just might be able to boost your fresh marketing strategy without sacrificing your brand.
Creativity and practical sense
Anyone and everyone always want their real estate listings to stand out and that’s no surprise. With the abundance of compelling and information real estate content online, there’s no limit to the possibilities of pushing your marketing campaigns to the next level.
With the sheer amount of innovative approaches, to be able to think out of the box can surely give you the edge to attract potential buyers. However, it is still important to do your marketing campaigns for the right reasons to avoid casting doubts on your integrity and professional image.
Here are some of the proven and effective ways of how you can start right away.
Social media
Social media is currently one of the biggest players in the real estate marketing scene undoubtedly due to its extensive and dynamic reach.
As of late, there are no less than 1.5 billion people around the world logging in daily to Facebook with more than 500 million people using Instagram each day, with more than 71% of active users are aged 35 and below.
Not surprisingly, the average Instagram user spends nearly an hour each day scrolling and using the platform, commenting, and liking posts.
This indicates that people spend a long time connected to social media and more people getting into it regularly.
With this in mind, it would be worth regularly updating your Facebook and Instagram photos and profiles to continue attracting and engaging audiences.
Studies have shown that Instagram stories are one of the most popular trending features of the platform based on ad spend for the feature increased more than three times year on year. The use of Q & A stickers, polls, and GIF’s have been used commonly to engage audiences and allow you to better understand the target market.
With the younger generations poised to influence the market and generate the demand for new homes and property, dealing with first-time buyers can be challenging and daunting, which calls for effective and appealable means to stand out and communicate with the audience.
Taking advantage of the latest social trends and technologies to boost your real estate marketing campaigns are generally effective and can bring out the best in your social media footprint such as using trending memes, YouTube videos, viral posts- anything that your creative ideas can take you.
Quality images and photographs
Leveraging high-quality photographs and images, especially when presenting locations is one of the sure-fire ways to reach out and appeal to your target market. A picture of a new home is as boring as any old stock barn unless it is composed properly as eye-catching and compelling.
Updated videos
As mentioned before, taking advantage of the latest trending video content can also generate a big boost to your online presence and footprint. People respond better to videos rather than text content.
Making robust videos of walkthroughs of the property up for listing and presenting it on live stream could generate a lot of attention from people and would make sure to tune in.
Think of unique and creative ways to use videos, but make sure not to take it over the top lest it would distract your audience from focusing on the intention of the videos.
Digital and online visualisation platforms
Taking advantage of digital applications or online interactive programs that provides an immersive virtual experience can be a very helpful tool. You can have a three-dimensional rendering of the property and allow the audience to have a visual tour of the property that can be fun and exciting.
Print materials and collaterals
Other than the usual flyers or leaflets, you can customize your own print materials for your campaigns by incorporating interactive activities such as puzzles, historical data, or event calendars that your audience could find useful.
While print media may be a more traditional way of marketing, it is important to note that each type of property will appeal to different types of audiences and there are those that prefer the simpler and classic methods compared to modern ones.
Open houses
Creating a lasting impression for your potential clients can be done through proper and creative property styling. It can be as simple as illuminating areas of the home, but creatively staging it such as incorporating chic trends and practices can give your property a better sense of appeal to modern buyers.
Scented candles, potpourri baskets, colourful interiors- anything out of the ordinary and those that appeal to the senses can be useful as far as your creative ideas can take you.
Remember that the key to a successful campaign is one that stands out and appeals to the market. Letting your creative juices out can give you the edge over your competition.