Blogging can be a very enriching and challenging endeavour, which a lot of people think can be done by anyone.
However, contrary to popular belief, it is not as easy as one would think. There are, in fact, a lot of hurdles that can prove discouraging and daunting for those starting out as a blogger, but as time passes and with constant practice, you can surely learn a lot of lessons and practical learning to help build your brand and establish your mark in the real estate niche.
Why take advantage of blogs?
A blog is defined as a personal online diary or journal that chronicles one’s regular events and happenings. Nowadays, it has become an effective tool that helps reinforce brands, develop an online presence, engage a target audience, and attract leads.
It is often developed as editorial content focused on a central or core topics such as industry expertise or specialization.
Blogs also help drive traffic to the main website, which can then convert it into leads, build the blogger’s identity in a specific industry, and to help develop professional relationships. In fact, studies have shown that businesses have benefitted from positive returns on investments (ROI) for those that have a blog page.
Blogging best practices
Here are some of the best blogging practices that could serve to help new bloggers establish their reputation and identity. It is best to avoid common blogging mistakes that can impact your targets.
Make blogs that serve larger team goals
One of the common mistakes that most new bloggers make is designing their posts that only reflect their personal interests instead of aligning it with the group or company goals. A personal blog may be a good platform only for personal chronicles, interests, or opinions, however, for niche or specialty blogs, content should reflect the growth factors and goals of the company or group.
Take note that a niche blog aims to solve problems for the target audience and not anecdotal ideas and concepts that do not relate or associate with the larger targets and goals.
Write to talk, not to impress
Successful blog posts are those that feel personable and written in such a way that it easily conveys a blogger’s thoughts and ideas to the reader. Remember that blogs are not research or term papers.
Bloggers must write in a style that people enjoy reading.
Avoid being too self-engrossed
New bloggers often make the mistake of telling personal stories and interests, which should not be the case especially when you are into niche blogging or blogging for business.
People are more interested in what you can teach them, rather than immersing themselves in a blogger’s personal experiences.
Try to create your blogs in a way that it does not reflect too much of yourself and your personal life, rather take advantage of your writing skills to engage, entertain, and educate your audience.
Stress important points or arguments consistently
Avoid making the mistake of emphasizing your point only once in your blog. To prevent your audience from losing interest, it is important to stress your points several times in your article.
This helps readers stay on track and avoid beating around the bush.
Avoid straying from the focused topics
People often lose interest in the content that provides too much information. Make sure to focus on one or two topics and avoid generalising ideas that may not seem appealing or attractive to readers.
Start your article with a clear and concise idea. This way, you will be able to focus your attention on your desired topics and ideas.
Take advantage of the outline, template, and section headers
This helps bloggers organize their thoughts and simplifying their ideas into clear and concise descriptions that also serves as a guide or outline to the blog article.
Also, be consistent with the writing style used, that way you don’t confuse your readers and audience.
Use data and do not forget to cite sources or references
Blog articles are more credible, convincing, and reputable when data and information are supported by quantifiable and verified data.
When stressing a fact or findings of a report, make sure to properly cite references and sources.
Proofread your work
This is a common mistake often made by new bloggers. Simple mistakes such as typos or grammar slips can sometimes change the thought of the article or even cause your audience to doubt your credibility as a serious writer.
Make every effort to proofread your work even if you have to do it multiple times before posting or publishing it.
Being new to the blogging trade can sometimes be a bit challenging for new and budding writers, but being mindful of these key ideas can truly help those who want to step up their game.