Bloggers and content writers often face a blank wall when it comes to developing good content, especially when planning and managing website and marketing content for the long term.
However, one of the best ways to address this is to repurpose content that has been published or posted and developing new angles or use it to develop new content.
Here are some of the most practical and useful tips in repurposing content;
Reformatting your list posts
List posts are common and popular content formats that are being used, as it aims to provide poignant and bullet points or tips focused on a topic.
If you have a list post that has been getting a good following from the audience, you may try and create a series of posts focusing on each of the points you raised in the list. This can even be beneficial to your list post since you will be providing more emphasis on each of the listed items, which can help build anticipation from your audience who are looking forward to succeeding posts on the topic.
Compile useful and functional posts to create an ultimate guide
It’s not surprising to find writers publish posts on related topics, which can be further developed to provide a clearer picture on a single topic.
Instead of simply linking new posts to older related posts, you may take it a notch further by collating the main ideas in the related posts and combining it to create an ultimate guide for one topic.
Create an e-book, white paper, or a research topic
You can have your materials compiled to publish your own e-book or white paper that you can give out for free to subscribers or even have it printed out for distribution to help promote your website and get more mileage for your marketing and advertising campaigns.
Use your content materials for a podcast
Expand your reach and extend your marketing mileage by hosting podcasts using your content materials. You get to reach out to a new and extensive audience network.
Make sure to tweak your content a little and format it to sound appropriate for audio to make it more engaging and enticing to the audience.
Develop enticing infographics
One of the best ways to take advantage of list posts is also to develop infographics out of the data used in content output. There are numerous online tools that can be used to create visually-appealing infographics and using it can help boost your marketing content.
You can also take advantage of this material to use on Twitter and Instagram to share with your audience.
Host a webinar
With your available content, you can develop an outline to use for a webinar. It does not only make you connect with your audience, but it also gives them a chance to interact based on your topic and generate feedback or additional insights.
Create tutorials out of your webinars
With all the available information and slides that were developed for your webinars, creating a video tutorial allows your audience to learn for your insights, as well as by accessing it on demand.
Take advantage of information from interviews
Aside from getting good mileage from your amazing interviews, you can use it to create an expert’s handbook that could serve as a guide to your audience.
The handbook can provide added value to your audience and help establish you as an authority on your topic and niche.
You do not have to stress yourself too much in developing and coming up with new topics each and every time you make a post on social media or publish your blog content. It can be an effective way to bring new light to evergreen content that can help give fresh and alternate insights on the topics for your audience.