Instagram plays a huge role in promoting the real estate industry, where it can boost your real estate business’s chances of getting ahead of the competition.
Think about it, with no less than 1 billion Australians collectively hooked on to Instagram each month with no less than an average of 600 million logging in each day with more than 200 million visiting a business profile every day.
There’s no doubt Instagram can give you a lot of exposure and leverage for your real estate marketing campaigns in a lot of dynamic and powerful ways.
How much will it cost?
Like most social media platforms Instagram uses a cost-per-click (CPC) model where an advertiser is charged for every click on your ad post. Currently, the average CPC costs about 70 to 80 cents, but the cost varies depending on certain factors.
To minimise spending, an advertiser can set a daily budget based on the maximum amount you want to spend in a day. Or you can also automate your ads by setting a recurring budget and ad lifespan.
Here’s how you can start optimising your Instagram account to reap the benefits.
Use a business profile to your advantage
As far as branding and image are concerned, creating your business account not only provides you with an official identity, but it also grants you access to dashboard data to plan and manage your campaign strategically and smartly.
Another benefit of having a business profile is that you can customise your audience and ads targeting, such as when someone engages in your post, you can run ads to these people including Facebook which owns Instagram.
Strategise by using trending or targeting keywords
The real estate industry can maximise the potential of Instagram to access broad demographics and geographies, as well as its integration with its parent company, Facebook, which allows marketers to take advantage of both platform’s sophisticated advertising and marketing campaign options.
Digital marketing for the real estate industry can get a substantial boost in using Instagram.
Here’s how you can get started in promoting your real estate business with Instagram.
Create an Instagram Bio that is unique and appealing
Your bio must reveal how you can be of service to your audience. Make yourself accessible and encouraging the audience to reach out to you.
Make it less of yourself and more of what you can offer by presenting how you can provide solutions and how they can get to know, like, and remember you.
Use a professional-looking profile photo and take advantage of the platform to share some of your life stories, hobbies, adventures, or even dinner through photos.
Advertise existing properties and development
Real estate agents may be able to take advantage by featuring current property listings and makes Instagram the perfect social network platform to showcase developments and properties.
It would require more time and effort to produce the visual content by using high-quality videos or images rather than a simple screenshot of the product. Make your products more attractive and appealable to the market by letting it stand out and become an eye-catcher.
Instagram also has a wide range of dynamic content formats such as slideshows, carousels, stories, and videos to showcase and highlight properties better.
Plans, developments, and properties
The platform is a great tool to start building interest and awareness of future properties and developments ahead of time.
It can help spark curiosity especially when it showcases compelling and highly-attractive prospective designs of an up and coming project.
Develop aspirational curiosity
Instagram can help real estate marketers provide the consumer market with project development and designs even for those who are not yet in the market to acquire or purchase a property. Rather, it helps develop an aspirational desire from those who are looking forward to their real estate purchase into the near future.
This can be helpful by showcasing dream properties such as beach or resort getaways and luxury homes. By highlighting “wow” properties, active users could make their minds on what their future houses or design preferences would look like.
Showcase your business and professional success
Instagram is one of the best platforms to showcase your success as a real estate agent or agency. Customers crave to work with firms and professionals that are successful in their respective lines of business.
It highlights your professional competence and lets people know they can count on you for their real estate needs.
Announce open house and promote special offers
Since Instagram is a time-sensitive platform, news feeds and Stories have quick turn-over rates which can last for only 24 hours. This makes it very useful for sharing time-sensitive information such as promotions, open houses, or events. It also helps engage the audience by providing current price specials or discounts, as well as upcoming open house events.
Using compelling images and videos for your posts can help engage your audience and spur interest to your content, which can be crafted in a light and sometimes humorous post to catch their attention.
Since people tend to not trust people they do not know, this is an ideal way to introduce yourself and your team to your audience. This also lets them connect with you especially once you highlight personal and professional details, as well as those of your team.
The more they know you, the more likely they are to reach out to you when they need to.
Thought leadership and insights
You can effectively provide thoughts and insights regarding the industry that you feel are important for the market to know and be aware of. It also lets you engage with your audience and they would count on you to be an authority in the industry and a trusted resource.
Make sure to regularly and consistently provide useful and compelling content so that interest continues to build up in time and lets your Instagram audiences consider you as an authoritative and trusted source that makes them follow you throughout the various stages of your sales funnel.
Highlight unique features and amenities
Since Instagram is a visual platform, it is the best place to showcase the property’s special features beyond the physical structure itself. It makes your images and videos stand out, especially it if contains high quality and compelling content.
What’s worth showing off would be a unique set of colour combinations in a room, structural or architectural feature or a special and unique communal space that makes it different from the rest.
Effectively use a call to action
It is important to always compel people to take action. This is why it is important to nudge people to act on something right away so you can get your business moving.
In the real estate industry, it is vital for real estate agents to leverage these tools for your real estate business to move forward and succeed.