There’s more to blogs and informative articles than just a feel-good or enlightened experience because nowadays content marketing is one of the most- if not THE most important marketing tool.
Studies have shown that content marketing can generate three times as many leads as outbound marketing and has been proven to enhance conversion rates six times higher. The reason for this is simple- content marketing is geared towards developing and conveying valuable, consistent, and relevant content useful for customers in helping them find solutions to their problems.
With technological and digital advancements, consumers today are more demanding about product information which is widely available both online and offline.
As a real estate agent, you can take advantage of the evolving market and consumer behaviours by having your own responsive and relevant content marketing strategy to establish your competitive edge in the real estate market.
Here are some of the salient benefits real estate agents can get from content marketing:
Develops your reliability and trustworthiness
Your clients and potential customers would be confident in your reliability of promoting popular real estate locations, provide helpful and useful information, provide insights on real estate trends, and provide practical appraisals for up and coming properties in your locality.
People become more trusting of you because they believe you are equipped with the skills and expertise to deliver what they need from the real estate industry.
Builds your brand
With your content marketing strategy, you have the freedom to state your business goals, authority, and services to your target audience. This helps you firmly establish your trustworthiness among your prospective clients.
Studies have shown that more than half of home buyers and sellers who search online for real estate agents do their research through personal referrals, evaluate professional profiles, and follow-up referrals through organic searches using Google.
Makes you more attractive to search engines
If your content only shows listings or plain images, chances are your website will never move up the search engine rankings, falling behind real estate websites with compelling and informative content.
Having unique and informative content regarding your locality, property prices, stories of people and events, and valuable information that can benefit your audience can make you stand out not only among your customers but on search engines as well.
Having your content marketing campaign with a focus on search engine marketing can spell the difference between your website’s success or failure.
Establishes your industry authority
When prospective clients find your high-ranking website on search engine results, they automatically go to your website and rely on your content to answer their questions and value your insights.
It is crucial to carefully develop your content always allow it to stir interest in your chosen niche so that people will continue to look forward to your compelling and insightful content.
Connects you with more people
The beauty of content marketing is that you can target your audience and be able to reach out to a diverse group of people.
Do take note that people are generally wary of real estate agents who they barely know, which is why it is important to start developing your profile using a well-crafted content marketing campaign and start reaching out to your target audience. They may not need real estate options at the moment, but they will surely turn to you the moment they come across the need to consider investing in one.