The real estate industry in Australia has never ceased in providing support for its stakeholders and making sure that the effects of the corona virus pandemic are kept at a minimum.
Both the government and private sectors have been ramping up online resources and access to education, career development, crisis management, and support mechanisms, just to name a few.
At this point, industry experts believe that real estate agencies and agents must prioritise online education as a means to upgrade the knowledge and adaptation of key stakeholders especially in the field of technology and virtual market environments.
Now is also the best time for real estate agents to be proactive on social media as studies have shown that Facebook has seen a dramatic increase in usage during the height of the pandemic across the globe.
Real estate agents cannot afford not to take advantage of technology and the online market so that their real estate businesses continue to stay in shape and thrive in the new normal.
Here are some key action items that should be seriously considered by real estate agents.
Study and scrutinize
There’s no better time to carefully look into every aspect of your real estate business and its state of affairs.
Ask yourself what changes have the pandemic situation caused for your business, how it has affected it, and what future precautions you can put in place for the future of your business.
This is the first step in understanding and assessing the impacts of the disruption and how you can better plan how you operate your business. Without doing this critical step, you might be running blind and stumble on unexpected roadblocks that could have been avoided.
Always communicate
This is a good way to get feedback and ideas on how you can help chart the path for your business in the new normal. Do not hesitate to reach out to your clients, and all the more with your team or colleagues.
This is how you can get the pulse of those who are involved with you in this business and how your client networks can continue to benefit and see you as a relevant part of their real estate journey even in the new normal.
This is also the best way to preserve your unique company culture and an assurance to your teams that you are all in this journey together.
Explore new opportunities
Put on your thinking caps and evaluate how you can find new opportunities for business growth and how you may be able to adapt to the changing times.
While the pandemic has adversely affected many businesses, it also opened up new avenues and opportunities for services and products to prosper and thrive in the new market environment.
Prioritise Safety
Do not forget to maintain safety for your teams and clients by always thinking of safety as a priority in your business operations.
You may need to take precautionary measures such as donning protective personal equipment (PPE) every time you need to personally meet a client for a detailed property inspection or for other pressing reasons that your presence is required.
The same thing goes with your agency premises, where you need to ensure proper sanitary and hygiene measures are in place not just to protect visitors, but your teams or employees as well.
While the times have been very challenging since the onset of the pandemic, but it is also important to be resilient and strive to make the necessary changes to let your real estate business stay in shape and thrive in the new normal.