The power of social media has been so prevalent in modern times that it has greatly influenced the way the world sees its conduct of affairs.
Every industrial sector, not exempting the real estate industry, has seen how it has changed the market landscape. This is all the more amplified by the effects of the Coronavirus pandemic that has driven people to conduct their personal and professional affairs online to minimise and eliminate physical contact.
In Australia alone, social media accounts for a big percentage of the population with 16 million users actively and regularly engaging in Facebook each month.
So, in the real estate business, these jaw-dropping figures can mean an amazing opportunity for those who can take advantage of it.
Plan and strategise
To succeed in social media means you need to plan, strategise, and execute. Nothing can be more appropriate than to create your SMART action plan.
Specific
Identify and determine your goals, which need to be specific and not vague such as a simple business growth as your primary plan. Work on specific goals such as generating 10 leads per day or grow your audience and followers by 10% every end of the month.
Measurable
You must measure your performance based on your specific goals, which will help you see if your performance is at par with your goals or not.
Attainable
It’s not bad to aim high, but you need to plan your attainable goals. Avoid stretching your goals and make it realistic according to your circumstances, skill, and level of commitment.
Relevant
Always remember that your social media campaigns need to be directly related to your overall marketing framework. For instance, you want to increase your website traffic or build your audience, so it needs to affect your online presence for it to be relevant.
Time-bound
You need to set a time-frame for your plans. It will help you create your strategies as you have grown to strengthen your overall marketing plan. This will also be critical in measuring your performance based on your set timelines.
Target audience
Targetting your audience for your social media campaigns will increase your impacts when you want to get your message across. Start by developing your buyer persona and do your research on the demographics of your target audience.
Valuable and compelling content
Now that you have identified your target audience, find out what they want to know and how you can provide answers to their questions and concerns. Your content is your first point of contact with your target audience so make sure that you do your research on how you can touch base with them.
Make use of photographs, videos, and graphic designs to give your social media pages the quality boost it needs to wow your audience.
Be honest and transparent
Transparency and honesty are very important values in the modern world and without a brand that does not present your image and reputation well can be counter-productive for your social media campaign.
Strong brands are always proud of their image and not a faceless company that does not showcase their expertise, authority, and professional conduct before their audience.
Develop relationships
You don’t just aim to win followers but you need to make sure that you build relationships with them. You can do this by constantly engaging them in your content by internalizing the social aspect of your social media campaign.
Focus on social selling
While selling is a primary goal for your social media campaign, it is best if you consider social selling than a hard-sell approach. In social media, selling must be coupled with developing relationships. It can be as simple as responding appropriately and as humanly as possible, to give your audience your personal touch.
Track your statistics and performance
It would be practical and smart to see how you are faring in your social media campaign performance. It will give you the data and intelligence you need to scale up and improve your performance and sustain your continual growth not just in social media, but for your overall marketing goals and successes.