A useful real estate website is undoubtedly one that has been extensively and strategically planned, designed, and implemented.
You must have realised by now that all the elements such as your landing page, call to action, blog content, and everything else on your website is what makes it stand out from the rest.
However, it does not end and stop there because having an effective real estate website needs to be carefully maintained to retain its relevance and keep it competitive online.
You need to understand what focus means for your website
It is always important to understand one of the most important factors of having a good real estate website: focus.
All those elements that make up your real estate website need to have a purpose and one that needs to have the focus for it to be effective and impactful- especially one that can be controlled on your end.
Here are some of the most common tips that can help your website gain the focus it deserves.
Good contrast
The easiest way to catch your reader’s eye and attention are to take advantage of contrast. This refers to the elements of design that make your website attractive and stand out to your readers.
Take note that you must consider several kinds of contrast when applying it to your websites, such as light and dark contrast, size, colour, and contrasting styles.
For instance, when you talk about light/dark contrast you take advantage of your focus item against a background that will make it stand out like a bold CTA link against a lighter background or vice versa.
The same thing goes with colour and size, as it is a good tool to make images or texts stand out, the same goes with sizes such as texts you want to emphasise and to help guide your reader to focus on.
When working with styles, it is crucial to be guided with the principles and concepts of user interface (UI) to maximise your capabilities for your real estate website. Style templates are generally designed with contrast elements factored in, so find one that best suits your target audience’s preferences and likes.
Images can enhance communication
Most people are attracted to visuals and can help spur interest to stay engaged and focused. Whether it’s a computer-generated image, animation, photograph, or 3D graphics, there’s no doubt that these can make eyes turn.
It is easier to attract people’s attention through images or pictures, except when it is too abused or superimposed against a background of other images.
Make use of images as a subject of focus and by adding your CTA’s along with it.
Videos and Animation
When talking about visuals, having videos or animations such as moving pictures or a walkthrough video of your real estate website’s listings can help get your readers’ attention and focus.
One good way to strategise this is by assessing competitor websites and develop a visual concept that will differentiate your attention-grabbing elements from the rest and make it stand out.
The eyes are naturally drawn to motion and have been a primitive survival instinct of humans since time began. As time went on motion has also been associated with stimulating memory and has been known to attract attention and boost cognitive function.
With compelling content and design that takes advantage of animation and videos, it becomes a powerful ingredient in controlling your real estate website’s focus.
Reader behaviours
With the availability of studies and research regarding consumer and market behaviours, it is not impossible to look into the qualities and preferences of your target audience for your real estate website.
For instance, people are generally prone to focus their sights on the top portion of the webpage when navigating through websites, so take advantage of this behavioural element when incorporating your content strategies to expose your readers to respond to your CTA’s such as placing them where they should get the focus and ready to take action.
Use the right amount of emphasis
While taking advantage of bold fonts and colours to emphasise your content or CTA’s, it is never acceptable to overwhelm your readers by using too much of it.
Use it more sparingly and only on those that you find the essential focus points that require highlighting.
The key to attracting readers to stay hooked and engaged in your real estate website is crucial to your business’s success, so make sure that you have the right formula to help re-direct the focus of your readers towards your website.