As more and more people see the importance and practical benefits of doing business online, so does the competition and challenges that go along with it.
There’s no doubt the global market keeps growing, and businesses’ need to adapt to the changes becomes inevitable.
The real estate industry is not one to get left behind and became one of the earliest adaptors of virtual capabilities in doing business, which predicated the demand for better online capabilities and functionalities.
For professional web designers and developers, this also demands better innovations and ideas to provide services and products that exceed expectations.
In today’s world, your real estate website needs to perform differently from how it used to do years back, and with the growing demand for more virtual experiences, it needs to scale up to the demands of the changing times.
Not only should it be functional, but it should also appeal and entice people to give it a go.
Tips on designing and creating a creative real estate website
Visual appeal is critical because, aside from functionality because it significantly helps in guiding readers to take easily take action on what you are offering.
Use excellent and mesmerising colour palettes
Having the right colour palettes for your website design can spell the difference between an average site to one that screams out a wow factor.
Take note of these palette selection tips.
- Find a colour palette that grabs instant attraction and attention.
- It must be reflective of your brand colours and image
- It should help supplement the message you convey through your website and mobile app
For instance, designers use bold colour touches to emphasise a particular area of the website or app that would instantly appeal to the audience.
Another example is using your brand colours in different shades, especially in graphic images that you use. For photographs, you may enclose it in your brand-coloured borders, similarly with using it as a creative background for your blogs or content materials.
High-quality images and crystal-clear photographs
This is a no-brainer. Superb quality and crisp images throughout your website will make it stand out from your competition.
Make those images support your message that you wish to convey to your audience. Do not hesitate to invest in having excellent quality images and photographs because it will be money well spent.
Share with your audience how they can benefit from your creative ideas
Remember that when presenting your website, it should be about your audience and not you. Show them how they can imagine themselves with your creative images and stories through your website.
In today’s virtual world, creating these experiences for your audience can spell the difference between them passing through your website or getting them to decide to act based on how they benefit from such an experience.
For instance, when streaming an open house or site walkthrough, you can share creative ideas on how they can make the most out of the space or incorporate creative images of interior designs that you can show to your potential clients or visitors.
Don’t forget to use white spaces
Use white paces within your webpages as a design element that can help emphasise images or videos you want to focus on. The same way applies to texts throughout your content.
You can be safe using white spaces that are generally pleasing and comfortable to the eyes, rather than dark or bold colours that bleed through your page.
The same principle applies when using it to emphasise your call to action (CTA) buttons. Having it situated around a white space can make it stand out and achieve its desired effect.
Finally, remember that a website is made to satisfy your needs and serve its purpose in presenting your brand and business to your audience. There may be many useful real estate websites out there, but you can stand out from the rest as long as you know how to plan and execute your website traffic goals effectively and consistently.