In today’s digital age, having a website for your real estate business is not an option, instead, it becomes a necessity.
As a real estate agent, having a website gives you exponential benefits compared to not having one. Having a good real estate website paired with an amazing digital strategy can expand your reach and open a lot of new opportunities that increase in value over time.
The current digital landscape
Think about it, with most- if not all businesses- establishing their digital footprint in the modern marketplace, scrambling for online presence by employing the best digital tactics to compete for search rankings becomes a necessity.
Most, if not everyone, around the world is turning to the internet for shopping services and products.
Here’s why.
Towards the end of 2020, eCommerce sales hit $4.2 trillion and expected to increase to $6.5 trillion by 2023 thanks to an estimated 2.05 billion online shoppers which makes up 26.28% of the entire global population.
Here are the major reasons why a website is powerful for your real estate business.
You mean business and allow people to connect with you
Based on a recent survey by a global digital think tank, 84% of consumers agree that having a website makes a brand and company look more credible and professional compared to those who only have their social media business profiles online.
For starters, having a website allows you to showcase your real estate business, your awards, professional credentials, track record, etc.
Also, it allows you to build your credibility through your branded email addresses and assure your clients of your professional status.
Provide a window to your services, products, and get customer feedback
People are more confident in dealing with professionals who do not hide behind an office door or a logo, rather, they find you trustworthy when you give them the information they need about you and how they could provide feedback regarding your products or services.
With a well-crafted website laid out with high-quality images, compelling articles, and functional features, your target audience can easily get enticed and give them a reason to engage and make their business with you.
Also remember that new site visitors would expect to know your track record and professional track record, providing them with a testimonial or feedback page from clients who have availed of your products and services and how satisfied they were with the outcomes or your professional conduct can be a good morale-booster and a key factor in their decision-making process.
A website allows people to locate and contact you easier and faster
With all your contact information and key details available through your website, you can make people decide to get in touch with you right away.
Take advantage of the website header or footer to provide a link to contact you or a visible call to action that compels your visitors to take action right away.
A good and practical practice to enhance your online mileage is to integrate your website into Google Maps or create a Google My Business page, which is not only effective ways to boost your online presence but these are also free resources that you can take advantage of.
While online competition is getting harder and more challenging to rank to the top of the search engines, there are ways to develop your digital strategies to stay competitive and be felt online.
Start with a good plan and strategy for your real estate website and do not be afraid to invest in a good website design and management as the returns can be more than what you expect.