One of the major ranking metrics that help in ranking websites is domain authority (DA).
This is generally scored on a scale of 1 to 100, meaning the higher your score, the better chances of your site ranking in the search engine results pages (SERPs) and ensuring that you get more clicks.
There are several free and premium tools online that help provide you with insights on how you are faring with domain authority and help you develop your SEO and other strategies to boost it.
If you find you’re currently scoring low on domain authority, worry not and instead, figure out ways how you could improve your DA.
Here are some tried and tested ways to help boost your DA.
Determine your domain name age
If your domain name has been in existence for a longer period of time, expect to rank higher in your domain authority score.
Having an older domain name means that it has had longer exposure online and gives an impression to online users that you have a legitimate site and lets you score higher in rankings.
It’s about building your credibility and authority over time, so expect that your ranking drops if you change domains and start from scratch.
Remember to find an easy to recall domain name that is highly relevant to your line of business and stick with it in the long run so you don’t damage the credibility that you’ve built over time.
On-page optimisation
The next step is to focus on on-page optimisation where attention should be targeted on your page codes, content, site structure, metatags, and on-page elements such as your title tags, H1, and image alt tags, among others.
Remember that on-page optimisation enables your site to be more friendly and accessible to search engines.
Develop compelling and amazing content
Expect to attract high-quality links from various domains when you have content that attracts and engages your target audience.
Invest in time to do your research to develop unique, interesting and enticing content to improve your DA score.
Improve your internal links
If you have been focusing too much on external links, give the same attention to your internal links, too.
Don’t forget that internal links help push your readers to explore your site further and make sure that you provide an amazing user experience.
Clean-up your link profiles
Ensure that you have a clean link profile because it greatly helps in getting and maintaining a good DA score.
Do this by conducting your site audit and removing bad links such as expired, irrelevant, and redundant links.
Master your niche
Become an expert at what you do and establish your brand that will let people recognise you as a specialist in real estate matters.
Being an authoritative figure in real estate helps you win the confidence of your audience and thus, increases your DA score.
Mobile compatibility
As more people spend more of their time online using mobile devices, it is only practical to ensure that your website is mobile-friendly.
Now is the best time to make sure that your website is compatible with mobile devices so you can be assured of better exposure for your website and increase your DA score.
Increase your page speed
People expect quick results and if your page does not address this, you end up adversely affecting your DA score.
Improving your page speed starts by checking your actual page speed and if it opens up after more than three seconds, find out what is causing your website to run slower.
There are also several online resources that can help test your page speed and analyse what is causing your pages to open slowly.
The faster your page speed, the higher your DA score.
Leverage social media
This is a no-brainer. Studies have shown that people tend to open social media first before going to other channels such as websites and emails.
So, strengthening your social media presence is vital to the success of your website getting the boost in its domain authority.
Use social media to promote your site as well as your affiliates or service provider partners, promote products and services, and update your audience regarding events, contests, news, and information.
While the following tips may help increase your DA score, don’t expect to get immediate results because enhancing your domain authority builds up over time with these factors consistently and diligently implemented. Soon enough, you’ll be able to see your site moving up the search rankings.