Content creators and developers often get to a point where they face a blank wall when they think they have consumed topics and ideas for unique content, especially when planning and managing real estate websites and marketing content for the long term.
However, many people may not be aware that one of the best and easiest ways to tackle this is to repurpose evergreen and compelling published content by developing new angles or use it as jump-off points to develop new content.
Here are some of the most practical and useful strategies to help with your real estate content marketing drives;
Reformat list posts
List posts are popular content formats that are commonly being used and followed by many, as it aims to provide purposeful tidbits of information and tips on a given topic.
This can be very helpful for list posts that have generated a good following from the audience, such as using it as a reference in creating a series of posts focusing on each of the points you raised in the list. This can even be beneficial to your list post since it is expected to provide more emphasis on each of the listed items, which can help build anticipation from your audience who are looking forward to succeeding posts on a given topic.
Compile posts to create an ultimate guide
It’s not surprising to find content creators publishing or posting on related topics, which can be further developed to provide emphasis or a clearer picture on a new angle or story.
Rather than linking a new post to older related posts, it can be taken a notch further by consolidating the main ideas in the related posts and using it to create an ultimate guide.
Develop an e-book, white paper, or a research topic
Existing content materials can be compiled and used to publish an e-book or white paper that can be used as lead magnets or giveaways to subscribers. It can also be printed in hard copies for distribution to help promote real estate websites and gain more mileage for marketing and advertising campaigns.
Use content materials for podcasts
Podcasts can be great tools in expanding a website’s reach and extend marketing mileage using existing content materials for it, with greater capabilities to extend audience reach to a new audience or target market.
Don’t forget to tweak the used content a little and format it to make it appropriate for audio and make it more engaging and enticing to the audience.
Use it to create enticing and interesting infographics
List posts help develop compelling and eye-catching infographics using the data from existing published content. There are many tools available online that can be used to create visually appealing infographics and help boost digital marketing content.
The same materials can also be used on other social media channels such as Twitter and Instagram to engage your audience.
Host a webinar
With available content, it can be used as a reference for a topic outline for a webinar. It does not only make connections with the audience, it also gives them a chance to interact based on presented topics and generate feedback or additional insights.
Create tutorials out of webinars
With all the available information and slides that were developed through the webinars, video tutorials can be created to allow audiences to learn from the topic insights, as well as by making it more accessible on demand.
Use information from interviews
Aside from getting good mileage from interviews, it can be used to create an expert’s handbook or an ultimate guide.
The handbook or guide can provide added value to your audience and help establish your authority and trustworthiness in your niche.
With these ideas, there’s no need to be stressed developing and new topics every time content is needed for your real estate website or social media campaigns. It can be an effective way to bring new light to evergreen content that can help provide fresh and alternate insights on the topics for your audience.