Managing your real estate digital marketing campaigns can be quite a handful, considering that there are technical elements involved and can be quite cumbersome for those who are not digital-savvy.
However, it is always the rule of thumb to work smart, not hard. Surprisingly, technology has gone by leaps and bounds to make everything more manageable and convenient for everyone.
There are a good number of online tools that are currently available online that can help you get started on your digital marketing campaigns and strategies.
Also, it can be a valuable tool in managing your real estate business regardless if you are working solo or with a group.
You may even be familiar with some of these but it pays to know the essentials to make you aware of how it can help you boost your online real estate marketing efforts and streamline your business operations.
Productivity Tools
These are applications or tools that help you organise your work such as letting you view, create and modify office documents such as memos, presentations, client databases, etc. They are generally classified into three groups – calendar apps, task manager, and note-taker.
One of the most popular of these tools today is the project management system (PMS) that works as an interconnected network within an organization to create and manage tasks for your business.
There are a lot of these apps- both free and premium, that can help you customise and manage your projects or business such as Google Suite, Slack, Dropbox, Grammarly, Evernote, etc.
Team management apps
Just like productivity tools, if you work with a group, team management apps can greatly help in keeping tabs on your tasks or collaboration with others.
Working with a team can be fun and exciting with online apps such as Zoom for teleconferencing, Trello for team management, and Calendly to help you organize work schedules and appointments with clients.
Website management
Some resources are vital to your real estate website, such as a content management system (CMS), site performance tools, and web hosting services.
A popular CMS is WordPress due to its dynamic features and ease of use. Studies have shown that around 25% of self-hosted websites are built using the WordPress platform.
Google Analytics is also a great online tool to generate performance statistics for your real estate website.
Don’t forget about your web-hosting service since your website needs to be hosted on a server for it to go online. There are quite a lot of web hosting service providers and find one that will suit your needs.
Search Engine Optimisation (SEO)
SEO is a vital component in a website and essential in improving client experience, establish better relationships with your audience, drive more people to visit your website, generate leads, increase conversions, and promote growth for your business.
There are several tools available for SEO such as WordPress that features SEO capabilities for your website. Some plugins help enhance your SEO strategies such as Yoast.
Other SEO tools are Google Keyword Planner, Google Trends, etc. Getting on top of the search listings can be difficult especially in a highly competitive niche, so taking advantage of Google My Business by listing it can oftentimes help provide you visibility on Google Maps which always come up on the search results in Google.
Email tools
Emails are vital in replying or reaching out to your audience. You can opt to go with free email accounts such as Google and Outlook.
You can also create an account using Mailchimp to organize and automate your email marketing tasks and campaigns.
Graphics and visuals
Presentation and visuals are critical for real estate websites, so having visual creation and editing tools are essential for creating or editing high-quality images or photos of your listings.
It will also help in creating more visually enticing content such as infographics, image layouts, and graphic designs to help give your website the visual boost it deserves.
Social media
Don’t forget to leverage social media to promote your real estate business. With its billions of global users, you can’t go wrong with social media for your digital marketing campaigns.
Of course, having social media management tools is important to help you manage and keep tabs on your social media posts and tasks.
Make sure to take note of these essential digital tools if you want to boost your online and digital marketing strategies as well as help increase your productivity.