Linkedin is one of today’s professional go-to social media channels and it’s no surprise to find almost all of your professional acquaintances with their LinkedIn accounts.
There’s no doubt Linkedin is essential for professionals, especially in the real estate market space where there are more than 6 million active accounts in Australia, making up half of all workers.
Around the world, there are close to half a billion people on LinkedIn and the number keeps growing. The latest numbers show that two individuals are creating a Linkedin account every second.
With LinkedIn designed for businesses and professionals, real estate agents can increase their professional connections, generate leads and clients, and give your brand the business mileage it deserves.
Getting started
Creating an account is simple, unlike what many believe to be technical, too formal, or intimidating due to its nature as a professional social media network.
On the contrary, it is as easy as creating your profile like Facebook, Twitter, or Instagram where you can create one for free and subscribe to premium features for a monthly fee.
Creating your LinkedIn account
To get started, simply go to the main LinkedIn website and sign up for your free account. Once done, spare an hour or two on a weekend to go through the different sections and features of the platform.
Try and fill out sections you think may be valuable for you and your business. You may not get it right the first time, but it’s a learning process and you can always make changes or undo errors.
Identify and specify your goals
What’s your plans and goals for your real estate career?
Determining and understanding your goals will help you navigate and identify who you need to connect with on Linkedin. It will also allow you to make good use of the different features and help develop your content for blogs and articles on the platform.
Use relevant and vital keywords
Similar to Google, keywords play a crucial role in helping people find you on Linkedin. It needs to be distinct enough to establish you are in the real estate industry, the services you provide, what you have to offer, and your content to engage your network.
For instance, using the key phrase “real estate agent Australia” can help you get ranked on the search results page when someone makes a query.
Using those relevant keywords in the right places, such as your professional experience, skills, profile summary, and contact sections, will help provide the reader with access to your professional profile. But take note to avoid stuffing keywords as it can negatively affect your search capabilities because of the algorithms developed for search in the platform.
Your profile must appeal to humans and authenticity is critical if you want your profile landing on the search results.
Don’t forget useful links
When you signed you are assigned a unique URL that serves as your account identifier to redirect people to your account when it is shared with them.
Use this URL as part of your email signature or have it printed along with your contact information on a business card, resume, or on your website for those wanting to access your credentials.
Set your profile to “public” so that everyone who sees it can access the link.
Make a catchy headline
The headline is important to let people initially know you at a glance, tells them who you are, and what you do. People will identify you instantly and an intriguing or enticing headline can be very helpful to entice people to get to know you more.
Use a good profile picture and contact information
Incorporate all your contact information so that people will be able to contact you. Make it visible and easily accessible throughout your account and design template. You can include it in your blog content on Linkedin so people may contact you immediately.
Don’t forget to upload a high-quality professional picture for your profile. A blank profile image is a deal-breaker and sends the wrong signals to people. Remember that you are building your brand, so make sure that it shows through your profile picture.
Write a good story but avoid cliches
Make a short yet inspiring story of yourself to include in your profile. People love stories, especially one that relates to them. So, make sure to not ignore the human side of emotions as it can help you connect with others personally and professionally.
Don’t hesitate to connect with people you don’t know
Linkedin allows you to instantly connect with professionals who happen to know or need your professional skill or expertise.
Since it is a professional platform, it makes LinkedIn a safe zone for those who are in the same industry or provide you with a list of professional credentials so people can establish their networks easily with amazing results.
With real estate agents using the power of Linkedin, with the right marketing strategies you can get the most out of it in growing your real estate brand and business.