A business profile is essential for any business, especially in real estate because it is one of the tools you use to market your brand.
Primarily, you use your business profile to convey to your audience that you are there to help, capable of competently addressing their needs, and providing them with the best outcomes for their real estate journeys.
But how do you get started?
Planning is very important and for that, you need to know what your business is all about, your brand story, your skills and expertise, what you can deliver that is unique from the competition, and how you can help provide the services with your market needs.
Determine the primary purpose of creating your business profile
Many businesses take advantage of company profiles for different uses and purposes, which similarly applies to company or business websites.
Start by identifying your target audience or market then make a list of what people should expect about your business and develop a framework for your content.
Make sure that the tone of your content should match your target audience and not appear too detailed or shows a long history of your business because what the audience needs is what matters and is relevant to them, not yours.
Choose a style
It’s important that you choose a style or format in delivering your message, such as whether you want to present your profile in sections, in the form of a timeline, or tell a story using images, just to name a few.
Don’t be reluctant to use a unique style, as it could make you stand out from the rest, as long as it relates to your brand, industry, and goals.
However, be careful not to overdo it. Make sure that your style does not distract or divert your audience’s attention to the brand, lest it confuses people and turns them off.
Share a story
Stories let you hit two birds with a stone – you present yourself as a human and you encourage engagement when people relate to your story.
Take important notes of your career’s history and share significant milestones that have benefited clients.
People always love a good story, especially when it presents a recipe and solutions for success.
Summarise your mission statement
If you don’t have one yet, then it’s time to get started. Create a compelling statement about your business values, niche and ethos. Inform your audience what you offer and aim to grow as a business, as well as encourage them to choose you as their agent.
Maintain a consistent format
At this point, it is critical that you maintain a consistent format throughout your business profile, such as using the same font style and sizes for the body text and headers.
Avoid overpowering your profile with your creative genius by using irrelevant visuals or using too many colours and just stick to elements that represent your brand.
Reviews and testimonials
Adding a few positive reviews and testimonials to your profile can be useful information and shows how others have experienced your service and support. If your profile comes with an offline version, make sure to also provide your contact details at the top of the page.
Don’t forget your CTA
It’s important that you have your call to action (CTA) for your online profile because it will help your audience take action by sustaining the momentum of your profile.
When people are perked up by your content, they are generally drawn to take action and a CTA encourages them to do it right away.
Always check for errors
Make sure that your profile is free from grammar or other mistakes, so do not hesitate to proofread your material, no matter how many times you do it, as long that you have everything covered and leave no room to have errors in it.
Also, ensure that you update your business profile the soonest when it’s needed.
It’s always important that you do everything productive and essential when marketing your brand and business. Your business profile is usually part of your initial points of contact with people, so make sure that you have this part covered well.