Content marketing is currently one of the most popular digital marketing methods that are ruling the online sphere.
How? Studies have shown that companies regularly utilising and taking full advantage of content on their websites and social media channels have been found to generate six times higher conversion rates than those who are not.
Does this apply in real estate? Definitely.
There’s no doubt content marketing is taking over the world of online and digital marketing and just like any other business, the real estate industry has embraced the value of content marketing in taking it to new heights.
Blog content
One of the most popular approaches that hold a lot of promise for the real estate industry is blog content marketing, which has been highly effective in increasing web visibility and blogs have played a huge role in doing so.
Many real estate agencies that have invested in blog content marketing helped many agencies and agents win new clients and have improved their bottom lines.
A recent global study on consumer behaviours, around 90 per cent of consumers stated that companies or organisations maintaining blogs and other forms of online content are keen on building long-term professional relationships with consumers and clients.
So, if your real estate website does not have a blog yet, the findings should convince you to get started with one right away.
The benefits of investing in blog content marketing
Hands down, blog content marketing has been responsible for attracting audiences and inspiring them to get engaged with the brand and product.
For one, a well-written and compelling blog is a clear indication of the human factor in the online sphere inundated by automated material, bots and clickbait content.
Helps with real estate SEO
In today’s online environment, searchability is critical to a brand especially when you want to establish your digital footprint.
But artificial intelligence and search algorithms have added multiple layers of complexities to prevent irrelevant and generic content from population user search results to enhance user experience.
Blogs have been found to be a primary SEO factor and among the top search engine results are well-written and compelling blog articles.
You should aim to generate high-quality content that follows the standards of SEO so your website ranks higher on search engines.
If you know the basics or have a team handling your SEO need with the credentials to support it, it is likely that your business ranks higher.
Aim to rank in the first page of search engine results, because it is seldom that you can find users going to the second and succeeding pages.
Also remember that posting a blog regularly will not give you an advantage unless the content is considered to be relevant, high-quality and compelling.
Improves and enhances knowledge and ideas regarding real estate
Not only does the audience get to improve and enhance their knowledge and understanding regarding real estate, it also provides the same benefits to real estate agents, as well.
With basically everything and anything evolving day by day, information and knowledge change as well. Agents who engage their clients and audience through blog content get to level up by researching and exploring new ideas and insights as they prepare their content, enabling them to learn new things along the way.
Not only does it help agents learn new and better things, it also helps them improve their craft.
Helps establish authority and builds relationships
If there’s an industry where authority, expertise, and reliability is necessary, it is in the real estate industry.
It is simply because real estate is a high-risk, capital-intensive niche where people expect to trust and reliability from those they are dealing with, especially when they need to let go of large amounts of money to begin their real estate journey.
With blog marketing, agents will be able to showcase their expertise and mettle in the industry, establishing their expertise and authority in the industry.
As you establish your authority and expertise, you get to build relationships as people behind you see sees your real estate business