The real estate industry is undeniably a highly-competitive environment that requires bringing out the best in marketing campaigns and strategies to stand out from the competition, get leads and clients and close more deals.
It takes prudence to never underestimate the market and overestimate your expertise or capability as a real estate agent because while the industry focuses on property as a product, the means to market it changes rapidly.
For instance, surveys have shown that around 73 per cent of homeowners are highly likely to list their property with an agent who takes advantage of video content to promote listings.
Sadly, a similar study revealed that only around 10 per cent of agents use video content to effectively sell clients’ properties.
Additionally, around 65 per cent of Australians log in to Facebook each month which is the most popular social media platform in the country. This is followed by the rest of the popular social media platforms such as Twitter, Instagram, and LinkedIn, just to name a few.
Leveraging modern ideas for real estate marketing
By now, you have a picture of where the future of real estate marketing is headed and if you or your agency will fail to heed the call of the changing times, you might end up falling behind your competition.
Here are some key ideas to help you boost your real estate marketing campaigns.
Plan and create a social media strategy
Social media has become a very effective channel for the real estate industry based on recent figures where more than 30 per cent of agents have closed at least one deal each year at a minimum as a result of their social media activity.
This is supported by another survey which revealed that around 60 per cent of agents who participated regarded social media as – for the past couple of years – has been outperforming websites in terms of visits and engagement.
So, if you have not yet considered social media as part of your real estate marketing strategies, then you may need to get started right away.
Start developing content to post on your social media and increase your activity rate engaging your audience so you can get good traction on your online campaigns.
Create video content
There are several video content platforms on social media that you can take advantage of such as YouTube, Facebook, etc.
Take YouTube, for example, it reportedly logs 122 million active daily users worldwide and could surely give your marketing campaigns a big boost.
Live virtual home tours
You can do it live via streaming or record the tour and publish it on YouTube and other video platforms.
Last year’s data revealed that 44 per cent of home buyers go online first to check for properties to purchase.
Make your property listing stand out by creating virtual home tours so that viewers can experience a tour of the property right at the comfort of their own homes.
The effectiveness of home virtual tours is evidenced by a recent study which found that listings with a video feature increase their engagement with properties by as much as 2.5 times more than those that did not.
Consider investing in sponsored or paid ads on social media
Sponsored or paid ads on social media give your campaigns a great boost when targeting and reaching out to a broader audience or population.
You can do more with your reach and more at a fairly and significantly lower cost compared to traditional media advertisements.
With sponsored or paid ads you can incorporate a pixel to your site that retargets visitors or people who have shown interest by viewing properties online.
You can also target ads and upload an email list to people in specific and targeted segments such as people interested in purchasing homes or those looking to buy investment properties.
You can also customise social media advertisements to specific groups of people and get your brand across to new audiences and communities.
Develop explainer videos on trending topics
Content-focused on hot and trending topics can easily help you get recognised and generate more traction for your brand.
There are several online tools and resources to help you with the data you need, such as Google Trends to help you find out trending topics on which to base your content.
Add videos to blog posts to improve SEO
Take your content to another level and ensure that it gets found on search engines by adding videos to your blog content.
As mentioned before, videos have gained a lot of popularity in recent years and it has become easier and affordable to create one compared to the technology way back when it was very expensive to produce one.
Just make sure to use the right strategies when tying it up with your written content so that it gets to attract and entice more people to maximise your marketing goals.