In order to thrive in your business, you need to touch base with your customers and most of them are now found online.
The advent of technology gave rise to digital marketing, which any real estate digital marketer would readily agree.
According to a recent study, researchers reviewed and observed consumer behaviour has changed and will lean toward digital marketing in the near future. This is based on the results of a survey that indicated more than a quarter of the Australian adult population is constantly online.
In order to get the attention it aims to achieve, digital marketing strategies that are in place need to effectively connect and appeal to the market.
Any digital marketer would agree that having the right set of strategies to maximise digital marketing efforts to achieve its goals is important to ensure their efforts and campaigns are adaptive to the changing market trends and behaviour.
Here’s how to spot the marketing trends that can help you maximise your digital marketing targets and give you the expected results.
Enhance your content
Consumers love videos, visuals, and voice content. This was confirmed by a recent survey which indicated that Australians spend an average of 8.4 hours each day using digital media in 2021. It represented an increase of 7% for the same period back in 2020.
When utilising images for visual tools take time to ensure that your images accurately represent your brand image. Use fonts, graphics, and logos that reflect your brand and it needs to be consistent all the time.
Also, take advantage of social media to use those visual tools to reach out to your audience.
Videos must also be similarly represented in high-quality and ensure that the plots are easily comprehensible and understandable.
Voice-based technology is also highly evolving and is not currently commonly being used by many businesses, which is why the need to start pioneering this resource in the market can be sure to learn and benefit from it in the long term.
Customer data
Data sourcing or “plumbing” has been in use by many digital marketers and is strongly recommended by any digital marketer to help identify their marketing targets. Customer data is really important, especially for those wanting to get ahead of their competition because it gives you the intelligence needed to focus on digital marketing processes that work.
Being informed about how your performance is doing is crucial to understanding how you could better device, design, and create strategies that have been found effective and generate the needed results.
Programmatic advertising
The trend in programmatic ads is currently growing and based on recent reports, programmatic ads now make up 62% of all digital display that influences buying decisions.
It is estimated that the industry is growing very rapidly and that digital spending reaches $146 billion by 2023.
Make sure to understand these digital marketing trends to get you closer to your market.