There’s no doubt, that real estate is a visual industry as it is equally a tangible physical asset.
After all, the first thing that enamoured a homeowner to purchase a house is first and foremost it caught their eye and fancy – everything else follows.
This is where Instagram comes in. Real estate and Instagram are a perfect combination.
Basically, any social media platform is ideal for real estate marketing due to its video and photo-based applications to provide optimum impacts in showcasing properties.
Other than the visual capabilities of Instagram, real estate marketers can take advantage of geo-targeting and location data, as well as tap into the large social media user base of no less than 1 billion active account holders.
So, how can real estate agents and agencies take advantage of Instagram?
Ongoing developments and up-and-coming property offerings
Getting to feature what’s currently being listed for sale or rent on Instagram is a great way to showcase what’s being offered to the market.
Spend time planning images or video clips to produce great quality visuals that would appeal to buyers or renters. Develop visual content that will stand out from the rest.
As an added tip, don’t limit your content to just one picture or short video clip of the property’s exterior. Use features like stories, slides, carousels and more to highlight the property’s selling points.
For ongoing developments, Instagram is also a great tool to build momentum on property developments that are launching soon.
You can always make use of digital renditions of developments or perspectives of the ongoing development site to make people anticipate and build excitement over a new housing or apartment complex.
Showcasing the aspirational aspect of real estate
People are always inspired and awed by images and features of “wow” real estate even when these are not available in the market simply because it helps inspire people to dream and want their own property in the future.
This is true with beach getaways, vacations and luxury homes. Real estate marketers can take the cue to use these features as content material to generate curiosity and inspiration to grow and engage their audience through Instagram.
Share details of wins and successes
It’s not surprising to know that people will always work and cooperate with agents or agencies with a good and solid track record in the industry.
This is what makes Instagram a very powerful tool in this aspect by highlighting your successes and achievements in the real estate market, which reflects your reputation, reliability and professionalism.
Promote events, open homes and special offers
Since Instagram is also a time-sensitive platform, it can carry feed posts for a limited time and stories usually last for a day.
While this time element may be a challenge, it does provide opportunities to highlight limited offers or specials.
Part of the showcase could be for open homes and help provide updates to audiences on up-to-the-minute happenings during the activity.
Use Instagram to build your brand
In the real estate market, the audience needs to see the people behind the brand, which makes Instagram a great tool to introduce you or your team.
Instagram can be used to highlight specifics of your brand of service and support to clients, which makes you more reputable, trustworthy and professional.
The more people are familiar with you on social media, the more they are likely to reach out when the time comes or the need arises.
Showcase unique features and amenities
Instagram will help agents tell stories of unique or special features of properties they want to showcase to that audience that they believe would be a strong selling point for the property.
In order to stand out from the rest, make sure to create great quality images or videos of the features to highlight, so that the audience will be able to visualise it in all of its splendour and magnificence.
You can also use it to show off the positive and appealing features of the surrounding community and how homeowners can benefit from it.
There are a lot of ways to use Instagram for real estate and in this ever-increasing online environment, it will soon become an integral and critical tool to help real estate agents get their place in the market and for homeowners to find better and amazing options to get the most out of their real estate journeys.