Is it necessary for real estate agents to have their own websites? The answer is YES.
It is common for people to search the internet for new homes or properties. A smart and responsive website is important if you are a real estate agent, making you a credible agent and making you reliable.
In order to reach out to the innumerable people who search for your services online every day, you need to use your website as a marketing tool instead of placing ads in newspapers and magazines.
Clients can turn to you as a resource
You can become a reliable source of information for your clients if you share helpful information about real estate trends, property prices and popular locations.
Becoming a famous brand is possible
By having a website, you are able to clearly state your goals, services, and authority, increasing your clients’ trust. According to a survey, more than half of real estate buyers and sellers find their agents through personal referrals, and most of these referrals are followed up with Google searches.
When a client is referred to you by someone but is unable to locate you online, your credibility immediately suffers. Your website should be used as a marketing tool to promote yourself as a reliable brand.
Become the local real estate expert
Having a website with a high search engine ranking will automatically bring people to your site first, and if they are satisfied with the information you provide, they will become your customers.
Incorporating specific keywords in the content displayed on your website will help you rank high on the local search result list organically by any web designer in Australia. In addition, clients appreciate having extra features like mortgage calculators, information on loan sanctions, and tips for buying a home.
Generally, people do not trust agents they do not know much about. When you have your own website, it’s a tremendous help to buyers and sellers of real estate. By using your website as a marketing tool, you can easily get in touch with them to be their broker. They can easily contact you to be their broker through your website.
In the world of real estate, emails are one of the most effective digital marketing strategies. Connecting with, engaging, and compelling your new leads is a great way to attract new customers as well as keep your existing ones interested.
Eighty-six per cent of consumers prefer receiving emails, according to a recent report. Ensure that the content you create is relevant to the audience.
Create a website that is user-friendly
Real estate website visitors come from mobile devices over 40% of the time, according to statistics. Your website might be losing money if it is not properly optimised for mobile use.
Mobile-friendly websites should include the following features;
Images adapted to mobile screens
The loading speed should be faster.
Make live chat available. People are always looking for answers to their questions.
Make yourself available whenever needed.
Advertising via pay-per-click
Pay-per-click advertising, or PPC, is a digital marketing strategy popular among real estate professionals. Using PPC ads, potential leads can be targeted directly.
An important benefit of PPC advertising is that you won’t get charged until someone clicks on your ads. According to research, marketers average over 2.47% conversion rates with Adwords. PPC algorithms target visitors who have searched Google or similar search engines for terms related to the service you’re offering.
Content marketing
In today’s mobile-friendly, highly responsive world, a responsive real estate website without valuable content is worthless. In order to rank your website in search engines, content marketing is essential.
Content on your website helps you build credibility, reputation, and connect with your audience. If you want your website content to be useful, you should write articles, guides, and reviews that will help your prospective buyers make informed decisions.
Hosting virtual tours
Virtual tour hosting is an effective digital marketing strategy used by most successful real estate professionals. Besides generating faster revenue for marketers, this strategy helps streamline the home-buying process for customers. The process of buying a home is difficult, and that’s why customers need you as a marketer to ease it.
In order to create a successful virtual tour, you need to keep the following in mind:
Use actual footage of the home instead of digital illusions
Your video should be responsive and engaging on desktops and mobile devices.
Design a 3D tour that is easy to navigate.
Create a social media marketing plan
We’re not talking about posting occasionally on Facebook when we talk about social media marketing strategy. Instead, we’re talking about a full-fledged process that generates results.
The following are some steps you need to take:
Create new lists or update existing ones
Tell touching stories
Blog about relevant topics
Write bios for each team member
In order to reach your customers, you need to share varied content and listings.
Invest in search engine optimisation
By implementing a powerful SEO strategy, you can scale your website to the top of the search engine results. Sadly, search engine algorithms constantly change. This is why you should stay up-to-date on changing algorithms. Search engine optimisation is more important than ever before. Keywords play an integral role in SEO. Users use them to find information online.
Make sure you do keyword research and include them in your articles and blog posts. Other SEO elements to consider are:
Link building
Pages on social media
Directories online
Readability, snippets, title and meta descriptions, etc.
Regularly update your blogs.