Are you an apartments specialist? iProperty’s new Apartment Building website platform is a unique approach to gaining market share in your area, and will position you as the dominant player in your area.

Giving apartment buyers the tools they need.

Picture this: You’re a new home buyer or a property investor. You’ve done most of your research – you know what your budget is and you know the general area you want to buy in as it’s the best compromise. You may have even narrowed your sites down to a selection of buildings in an area… as you’ve inspected some units in them and decided they represent great value.

If you think this sounds like your typical savvy buyer, you’re right. Purchasing decisions are becoming harder to make as affordability crisis continues on, and as a function of this buyers are becoming more selective, they want more information, more comparison tools, less chaff – more wheat. Not only this, but they want it all to be easier.

So, as real estate agents – how can you assist property buyers with these ever increasing demands in a way that grabs their attention? iProperty’s Apartment Building website platform is a fresh answer to this question. It offers buyers a unique way of researching their property purchase. How is it different?

Buyers & Investors can

• View concentrated information in the one place that is relevant to their specific needs
• Search for apartments available by building name
• Find buildings based on their requirements of suburb, unit features, unit price & more
• Read more about the facilities and general information about apartment buildings
• Compare historical sales data from units sold previously in the building and the one they’re interested in.
• Compare floorplans
• View incredible image galleries, videos, brochures and more.
• Subscribe to newsletters, unit updates and property alerts to specific buildings
• Read new about the area, updated by the region’s very own apartment specialist (that’s you!)

In the eyes of the Apartment Vendor…

Now, let’s snap out of Buyer mode and look at the situation in the eyes of the Apartment Vendor; there are plenty of good real estate agents nearby, nearly all of them have given them a pitch of some kind over years. And it’s time to sell.. so who do you choose?

It’s easy to see having solutions in place that benefit & attract the buyers, in turn attract and benefit the vendors. The key point is, however, in order to really succeed you need a unique marketing approach to give yourself a point of differentiation – that critical edge over the competition.

When Vendors see the angle you’ve taken with an Apartment building website, you will have their attention. Whether they find you on Google or you’re offering them a personal demonstration, Vendors will be

• Impressed by it’s features
• Impressed by the in-depth data you provide
• See all of the benefits it provides buyers
• Understand the value of buyers subscribing to the site
• Be wary of the opportunity loss if they are not listed on it
• Conclude you are the specialist of the area
• Amazed at the Google search rankings you show them.

At the end of the day, when vendors become aware of your portal that focuses only on apartments in their area, they are going to want to be in it. What follows on from here is a snowball effect… you’re either in it – or you’re not.

Sounds good. So how is it in practice?

Here’s a testimonial:
Prior to using this web site….our office had virtually no market share in this segment and had trouble penetrating the onsite managers and security systems.

Since implementing this system, market share has gone to 20% overnight.
20 listings in the first 6 weeks.
We could not be happier with the results so far, and it is still early days.

Carl Petersen
Professionals Coolangatta
www.southerngoldcoastapartments.com.au

So are you ready to be an apartments specialist?
iProperty would love to provide you with a demonstration. Call 03 9328 5455 or contact us via email. For the time being – if you have some a spare moment we have a great range of property marketing solutions that may take your interest.