Working from home is becoming the new “normal” in this COVID19 pandemic situation. Aside from being faced with this new work model, several factors have made this more challenging for those who are new to it.
Professional relationships are essential in the real estate industry, but with home quarantine measures the need for real estate agents to nurture these relationships seems difficult as they adapt to the current situation.
Not only are they unable to establish a personal connection due to social distancing, but agents are also faced with the reality of ensuring productivity and self-accountability with the personal freedom that comes with working from home.
Improve self-accountability and continue to increase profits
Many real estate agents manage their own time and run their businesses in ways they see fit. The challenge lies with how they can continue to impose self-accountability and at the same time ensure they stay productive, especially when they are in their comfort zones.
Here’s how agents can impose self-accountability and hit business goals even under this new work model.
Always set your goals
Whether it’s a short-term or long-term five-year goal, being able to visualise what you must do can effectively guide and remind you to finish it by staying on track.
Stay on track
If you find it hard to follow a week-long or long-term goal, you may try to make a daily checklist of things to do so you can assign designate your work periods or times of the day.
Having a list of your tasks and assigning each a work timeframe lets you manage your time well.
Be open to feedback
Whether it’s from your manager or a client, it is always a smart move to open yourself to feedback so you may be able to make adjustments on how you manage your time and maintaining a connection with your clients.
If you feel that you are not doing enough, do not hesitate to ask for help.
Now that you can have a clear and better focus towards work in a home environment, it’s time to pay attention to generating leads and coping with rejection from potential customers.
Smart tips in generating leads
As mentioned before, the home quarantine measures are expected to push real estate agents out of their comfort zones with the absence of physical connections and face-time with clients.
So, the next best thing then face-to-face interaction is not possible, agents will have to resort to cold calling which can be challenging for some. This can put your convincing skills to the test so here are a few proven tips to level up your lead generation activities.
Always keep your conversations flowing
Not all people are a fan of cold calling and can sometimes be frustrating especially if you are looking to generate leads.
However, many people are not aware that there are ways to catch the attention of a potential lead and change the mood of the conversation to your favour.
You can take advantage of this crisis situation by listening for cues that you can leverage to get a conversation going such as listening intently to fish out topics that they may be familiar with or could relate to.
An example is a previous obstacle that they may have experienced in the past and hope to never come across again in the future such as a negative experience with a previous agent. You may be able to help provide a solution to such challenges and assure your client about how you can help them avoid it.
Steer clear of anything offensive
When dealing with home buyers or sellers, it is always a smart choice to never lose your cool when negotiating. Make sure to always avoid using strong language or offensive remarks even when you know that the other party has zero knowledge about the market.
Choose your words carefully and make sure to always support your claims with data or substantial evidence.
Do your research
Doing your research before making your cold calls can give you not just a clear approach on how you can convince your leads, but it can give you the confidence to convince your potential clients.
For instance, when the person you are talking has an expired listing, you should dig deeper into what happened or how the previous agent handled it. With this, you may be able to develop your strategy and offer it to your potential lead.
In summary, the best takeaway that you get out of this is the confidence to do your cold calling campaigns and help you keep track of your goals even during a global health crisis.
Just remember to always be there to provide your potential clients with the answers to their real estate concerns and problems, which can be your biggest advantage in keeping things going no matter where you are- out in the field or at home doing your work.