The COVID19 pandemic has started in bringing out the best ideas and alternative solutions especially among enterprising individuals to adapt to the changing times.
Several real estate agents are making the most of their quarantine time brainstorming about innovative and creative ways to boost their digital marketing campaigns, especially with social media marketing.
Most people are spending a lot of time on social media while under orders to stay at home or on lockdown, which makes it more important for real estate agents to take advantage of this marketing opportunity.
Video and imaging platforms
You can level up your social media posts using a diverse range of digital marketing tools to help you sell listed properties.
For instance, you can conceptualise a creative YouTube video with multiple frames to serve as an introductory shot of your listings and showcasing your listings with scenic or well-lighted angles and images.
Another trending channel is Instagram (IGTV) that allows you to broadcast snippets and trailers of your compiled videos to millions of Instagram viewers.
Many real estate agents are using such channels to deliver quality content to followers and fans that reflect the lifestyle offerings in their locations and make it more attractive to potential buyers.
TikTok is currently gaining a strong following among online users, so trying to leverage on this could also be a good way to reach more audiences. The same can also be done for Snapchat.
Search Engine Optimisation (SEO)
With people extending their screen time during the lockdown measures, developing strategies to target audiences can be done with search engine optimisation. It is critical to bump your social media pages and website up the search results rank to gain better visibility and establish a good following.
For instance, explore ways to rank on relevant terms such as your location plus real estate key terms.
Facebook Groups
Take advantage of Facebook to market your real estate agency by creating your own Facebook Groups to make your audience create awareness around your relevance and expertise in the industry.
Facebook Groups allow you to establish communities and help create a more human impression of your business. You can use this as a vehicle to communicate updates and listings to specific groups sharing similar passions and preferences.
You can also set up touchpoint meetings via Zoom or a Watch Party with community members to deliver targeted content, bulletins, or property walkthroughs.
There are a lot of ways that you can boost your digital marketing campaigns and all resources are now available within easy reach. With the pandemic restrictions not about to end soon, you might as well make the most of the time you have on your hands to take your social media marketing campaigns to the next level.