Communication is a very important tool in the real estate business and it can spell the difference between success and failure.
Let’s face it, the way you communicate with your clients directly impacts your success in real estate because it is your responsibility to interact with people to sell or buy their home and property.
A highly-effective real estate agent must be equipped with the right professional attitude and communication skills to provide a good and unforgettable experience for everyone.
Here are the trademarks of an excellent communicator.
Knows the importance of asking questions instead of just providing answers
In order to become an effective communicator, you start by showing genuine interest in your clients by asking the right and well-intended questions. That is how you could start positioning yourself as an authority in the real estate business starting with an interview during your first meeting.
For sellers, avoid asking yes or no questions that would drive them to express their preferences or opinions, especially when opening up the option if they would consider selling at auction, which could put you in an awkward or precarious situation.
Active listening
Always pay careful attention to your clients and listen actively. Respond accordingly to what is being conveyed and staying on the course of the discussion without going out of topic.
Write effectively
Make sure to always leave room for your clients to reach out to you other than through phone or the website, being able to write effectively is a good way to convey personal emotions. It can be through personal email and allow you to share updates, tips or even a greeting for a special holiday that would mean a lot to your client base.
Writing skills as important as verbal communication skills so make sure you put in the right words, grammar, punctuation, and spelling.
First impressions are lasting
Always make sure to set the right tone, especially with first-time potential contacts. First impressions are lasting and what they see and feel in you is what dictates how they see you as a professional and an authority in the business.
Stand straight, dress properly, talk confidently. Also, make sure to recognise body language and avoid intimidating your clients. Always make sure to show interest and act professional all the time. This will help you establish your professional relationship so make sure to get it right the first time.
Always stay in touch
Staying in touch with your clients makes them feel valued and important. Other than providing them with sound advise or updates regarding properties or real estate news, you can reach out by remembering them on special holidays or occasions.
You can send them a birthday, an anniversary card, or flowers. Make an effort to give them a personal touch and if they have a property up for listing, provide them with regular updates on the status of their property up for sale.
Successful people do not focus on themselves for making it in their fields of business. They understand the value of clients and professional relationships as their partners towards success.